About this role
Job Description: About the Job The purpose of this role is to translate client marketing and business objectives into actionable digital and e-commerce executions. This role supports the end-to-end campaign management process, working closely with internal teams, clients, and external partners to deliver effective, performance-driven results.
The Senior Digital Executive will support the planning, execution, monitoring, and optimization of digital and e-commerce campaigns across key platforms, combining analytical thinking with hands-on platform experience to drive business growth.
Key Responsibilities
• Plan and execute digital and e-commerce campaigns, with a primary focus on TikTok Shop and TikTok Live to support product awareness, engagement, and sales performance.
• Monitor campaign performance and identify optimization opportunities to improve traffic, conversion rates, sales revenue, and overall campaign effectiveness.
• Track key e-commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS.
• Analyze campaign data and prepare performance reports with actionable insights and recommendations.
• Collaborate with internal teams, including creative, strategy, and account management, to ensure campaign deliverables meet client objectives.
• Coordinate with platform vendors (e.g., Meta, Google, TikTok) for media activation and troubleshooting.
• Track digital trends, e-commerce features, live commerce trends, platform developments, and competitor activities to identify new opportunities.
• Manage campaign timelines, deliverables, and multiple projects to ensure smooth execution and timely completion.
• Support the Digital Manager in client presentations, campaign reviews, and performance discussions.
Requirements
• Bachelor’s degree in Marketing, Communications, Business Administration, E-commerce, or a related field.
• Minimum 1.5 years of hands-on experience in digital marketing, e-commerce, or digital media, preferably within a media or digital agency.
• Proven hands-on experience in TikTok Shop operations and TikTok Live campaign execution.
• Good understanding of e-commerce operations, promotional mechanics, conversion funnels, and live commerce strategies.
• Familiarity with e-commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS.
• Experience with digital advertising platforms such as TikTok Ads, Meta Business Manager, and Google Ads is an advantage.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
• Good organizational and project management skills, with the ability to manage multiple tasks and deadlines.
• Good communication and collaboration skills, with proficiency in English.
• Proactive, detail-oriented, adaptable, and results-driven, with a strong willingness to learn and improve.
Location: Ho Chi Minh City Brand: Iprospect Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)