About this role
Job Description Summary:
Key Responsibilities: 1. Lead Omnichannel Commercial Strategy and Integration
• Lead selected omnichannel initiatives across Franchise markets, ensuring strong integration of consumer, customer, channel, category and RGM strategies. • Drive Cross channel OBPPC and pricing coherence, connecting brand, price, pack, channel and occasion strategies to marketplace opportunities. • Strengthen and develop BG focused Cross channel/Category Omni Calendar to improve alignment and synchronization of key commercial initiatives across channels and markets. • Partner with internal and Channel and Category teams and Bottler header quarter team to translate OU strategies into integrated market activation plans. • Ensure commercial priorities are connected across traditional and emerging channels to maximize both consumer incidence and system value creation. 2. Drive Strategic Segmentation and Resource Prioritization
• Lead and continuously refine channel, customer, category and market segmentation to identify the highest-value growth opportunities. • Translate segmentation insights into clear commercial priorities, resource allocation and execution choices. • Support Franchise leadership and bottling partners in making fact-based trade-offs across markets, channels and commercial initiatives. • Ensure segmentation recommendations are embedded into ABP priorities and key business routines. • Use market dynamics, competitive intelligence and commercial performance data to identify opportunities requiring intervention or acceleration. 3. Accelerate Channel and Category Growth
• Partner with Franchise BD, channel, category and bottling partners to develop and execute channel and category acceleration plans. • Drive disciplined implementation of PicOS / segmented execution standards across priority channels and occasions. 4. Enable Stronger Bottler Partnership and System Alignment
• Build trusted relationships with senior bottler stakeholders and serve as a strategic commercial partner on priority growth agendas. • Facilitate alignment between TCCC and bottling partners on commercial opportunities, investment priorities and execution plans. • Connect multiple functional perspectives into integrated recommendations for Franchise leadership and bottling partners. • Influence stakeholders across the network without direct authority to unlock resources, accelerate decisions and resolve business issues. • Support the evolution toward a more integrated “One Swire” way of working where common opportunities, capabilities and best practices can be leveraged across markets. 5. Build Commercial Capability and Execution Excellence
• Assess bottler and Franchise commercial capability gaps against business priorities and agreed commercial standards. • Partner with Commercial COE and relevant functions to strengthen capabilities in areas including: • Revenue Growth Management • Channel Strategy • Segmented Execution • PicOS / execution excellence
• Facilitate transfer of best practices across markets and convert learning into practical business application. • Help institutionalize repeatable commercial tools, scorecards and routines that improve execution quality and decision-making.
Success in This Role Will Look Like The role will be successful when it enables:
• Clearer prioritization of Franchise resources against the highest-value commercial opportunities. • Stronger integration of RGM, channel, category and execution strategies. • Faster translation of OU commercial strategies into bottler and marketplace execution. • Improved effectiveness of OBPPC and segmented execution across priority channels. • Stronger RTM, customer management and commercial capabilities across bottling partners. • More disciplined and effective collaboration between Franchise Operations, BD, Commercial and bottling partners. • Reduced dependency on fragmented or ad-hoc ways of working through clearer commercial routines and ownership. • Sustainable business growth generated through stronger System alignment and execution excellence.
Requirements & Qualifications
• Bachelor’s degree or above in Business, Finance, Marketing, Management or a related discipline. • Typically 12–15 years of progressive FMCG commercial leadership experience, preferably within a multinational organization. • Strong experience in one or more of the following areas: • Revenue Growth Management • Channel Strategy • Customer / Key Account Management • Route-to-Market • Commercial Strategy • Franchise or Bottler Management
• Demonstrated experience translating business strategy into marketplace execution and measurable growth. • Strong understanding of annual business planning, commercial planning, forecasting and performance management. • Experience working with bottlers, distributors, customers or other complex business partners is highly preferred. • Proven track record of delivering revenue growth and improving commercial execution. • Strong analytical capability with the ability to convert complex data and market information into clear business priorities. • Demonstrated ability to operate effectively in a matrixed organization and influence senior stakeholders without direct authority. • Ability to manage ambiguity, competing priorities and complex stakeholder environments
Skills: Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics Location(s): China City/Cities: Shanghai Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: October 30, 2026 Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.