About this role
The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.
Personalization and Experimentation
• Manage and optimize the personalization and experimentation platform across web and app • Assist with developing and executing the personalization and experimentation roadmap • Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations • Build and manage audience segments, targeting rules, and personalization strategies Digital Product & UX Optimization
• Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization • Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements • Support QA/UAT and evaluate customer experience and business impact following launches Analytics and Insights
• Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric • Build and maintain dashboards and reporting to measure test and personalization performance • Communicate insights, results, and recommendations to stakeholders and leadership Cross-Functional & Program Management
• Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams • Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes • Identify and communicate risks, blockers, and technical constraints to keep initiatives moving Platform & Process Optimization
• Partner with Technology vendors on platform enhancements, integrations, and new capabilities • Improve experimentation processes, workflows, and operational efficiency • Support strategic digital optimization initiatives and special projects #LI-SE1 #IND3 #LI-HYBRID