About this role
Research agency Motivaction acquires Bureau RMC, Retail Management Center. Bureau RMC is one of the most renowned consulting firms in the field of retail and services and has evolved into an expert in consumer mobility in recent years. They are the agency that maps visitor flows using the Citytraffic tooling. Additionally, they are the only party in the Netherlands that provides real-time insights into consumer mobility based on AI and machine learning. As a result, RMC's expertise is relevant for retail organizations, municipalities, real estate, and event organizers. "The acquisition of Bureau RMC is a significant milestone for Motivaction," say Pieter Paul Verheggen, CEO of Motivaction, and Karel Slootman, Commercial Director of Motivaction. "We are excited to welcome the experienced team of RMC and add their valuable knowledge, shopper database, and experience to Motivaction's offerings. Together, we will provide even better advice and support to our clients in strengthening their relationships with visitors and attracting potential visitors. This collaboration will enhance our understanding of visitors in shopping streets and enable us to offer better advice to our clients on their communication approach." Huib Lubbers, General Director of RMC, adds, "For RMC's clients, this means that they will find even more knowledge under the joint roof of Motivaction and RMC.