About this role
AchterhoekWerkt.nlAchterhoekWerkt.nl Category Manager bij Kramp Geplaatst op oktober 1, 2026 As Category Manager Machinery , you shape the development of an international product category serving dealers and agricultural customers across Europe. You translate customer needs, market developments and performance data into clear assortment choices and commercial category plans. From wear parts and affordable alternatives to selected OE partnerships and new technical solutions, your decisions determine where we invest, what we offer and how we create profitable growth. You will develop and execute a category plan based on customer needs, market developments and commercial performance. You make clear choices about assortment, brands, product introductions and phase-outs, working closely with Buying, Sales and Marketing. Using data and market insight, you turn opportunities into commercially sound plans and measurable results. What is your role? - Category strategy and planning - Develop and execute the plan for your Machinery segment, translating company strategy and customer needs into clear priorities, initiatives and targets. - Assortment and lifecycle management - Shape a relevant and profitable portfolio, making evidence based decisions on assortment gaps, brand and price tiers, new product introductions and phase-outs. - Market and customer insight - Monitor customer behaviour, competitor activity, market developments and new technologies, and translate these insights into concrete opportunities. - Commercial performance - Monitor sales, margin, profitability, stock performance and other key indicators. Identify underperformance early and initiate corrective action. - Business development and activation - Build business cases for new ranges and propositions and work with Sales and Marketing to bring them successfully to market. - Cross-functional leadership - Bring together Buying, Pricing, Sales, Marketing, Supply Chain an...