Product & Growth Marketer @ Employer

- Product & Growth Marketer 24-32 hours | Apeldoorn Can you translate complex technology into a story that customers understand and find relevant? At IMAGEM, we use technology, data, and location information to develop solutions for organizations facing complex challenges. Some of our solutions have been successful for years, while other offerings are still in their early stages. That is precisely where a significant opportunity lies for marketing. We are looking for a Product & Growth Marketer who can help us identify who our solutions are relevant for, what problem we solve for those customers, and how we can effectively communicate that message to the market. In this role, you'll be working at the intersection of customer, product, sales, and marketing. This isn't a position where you'll primarily be filling a content calendar or planning campaigns; rather, it's a role in which you'll work with colleagues to ensure our offerings are well-defined and that the right organizations know where to find us. What are you going to do? You'll gain in-depth knowledge of our customers, markets, and solutions, and translate that knowledge into a strong positioning and commercial message. Your responsibilities will include: - refining target audiences, value propositions, positioning, and messaging - Developing a go-to-market strategy for new and existing solutions - gathering customer and market insights from customers, the sales team, and our subject matter experts - translating that into campaigns, landing pages, customer case studies, and sales materials - improving our online visibility and lead generation - measuring what works and using those insights to improve campaigns, channels, and messages - Supporting sales with a clear message and effective sales tools A key initial focus area is our Digital Reality offering. There, you'll have the opportunity to help build out product marketing and go-to-market strategies from the grou...