About this role
Store Events & Activation Manager C&A NL (40 u) The future looks like you Fluent in Dutch and English Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and longlasting fashion at affordable prices for the many. We are building on 185 years of experience in the fashion industry and continuously modernize the company to become an omnichannel fashion retailer. At C&A we are driven by our values and we believe that affordable and high-quality fashion goes hand in hand with taking care of people & the planet. We are always forward thinking and acting to develop our business and innovate the industry. This is your chance to join the C&A team as a Store Events & Activation Manager for C&A NL (one-year contract), working from our stunning showroom above our flagship store on Amsterdam's iconic Kalverstraat. Your responsibilities - Lead and manage Store & Customer Activation and Shopper Marketing projects across the local market - Develop, execute, and optimize POS campaigns to increase key commercial KPIs, including traffic, conversion rate, and turnover, while strengthening brand awareness and customer affinity - Own the annual activation calendar, including strategic planning, concept development, budget planning, budget control, and project execution - Brief, coordinate, and manage external partners, including media agencies, suppliers, service providers, and barter partners - Collaborate closely with internal stakeholders such as Sales, Buying, PR, Media, CRM, and Controlling teams - Monitor campaign performance, conduct process and performance analysis, create KPI-based reports, and provide actionable recommendations - Adapt and implement European in-store activation concepts for the local market - Lead and coordinate 360° marketing campaigns for store openings and closures - Ensure seamless integration of activations across live communication, media, digital chann...