About this role
Objectives of this role / About the job:
If you live and breathe digital marketing, we want to talk to you. We are looking for a Senior Digital Marketing Executive to deliver an effective performance marketing to achieve our business goals.
You should have a strong grasp of current marketing tools and strategies and be able to own and execute integrated digital marketing campaigns.
Responsibilities:
• Set up all digital marketing execution both inbound and outbound, for expanding business to achieve the company’s target
• Ideate own creatives, ad specifications and launch an effective paid and inbound campaign.
• Measure and report performance of all digital marketing channels, and assess against goals (ROI and KPIs, Uplift)
• Identify trends and insights, and optimize spend and performance based on the customer insights and journeys
• Experiment campaign, test and learn, to find the best ways of growth strategy for each channels
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Liaise and coordinate with all stakeholders across multiple departments within the company to ensure effective implementation of the initiatives or solutions.
• Regularly review and analyze key commercial/marketing metrics on a daily basis to drive continual optimization and improve media efficiency
• Work closely with Data Analyst team to develop performance tracker and dashboard
Skills & Experiences:
• Bachelor’s Degree or Master’s Degree in any field
• Proven working experience in digital marketing for at least 2 years
• Strong analytical and project management skills
• Ability to communicate clearly and concisely both verbally and in written English and Thai
• Driven by the achievement of KPIs internally and externally
• Extensive knowledge and practical experience in SEO/SEM, marketing database, email, social media and/or display advertising campaigns, and CRM platform
• Experience of acquisition marketing, email and search (both paid and unpaid) is required
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Startup mindset, self-motivated, team player and can-do attitude
• Adaptable and flexible in operating in a fast-paced and dynamic environment
• HTML and other programming language knowledge would be advantageous