About this role
Own how ZURU's brands sound, from global packaging to every market we sell in
About ZURUZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
For more information, visit www.zuru.com.
Role ImpactYou will own brand copywriting across our portfolio and set the standard for how our brands sound on pack, on screen, and in market. You'll write copy for global packaging, set brand guidelines, and lead a small team delivering copy across brands and markets.
This role suits a senior communicator with a proven writing and editing background: someone who can bring a brand to life through copy and who has the eye for detail to be the final sign-off on global packaging.
Roles & ResponsibilitiesBrand Copywriting
Write copy for global packaging, product claims and brand taglines that cut through on shelf and deliver the brand's strategic direction
Develop effective claims and trademarked technology names for ZURU Group's brands: compelling, evidence-backed statements that highlight product benefits, differentiate from competitors and resonate with consumers' needs and values
Edit and elevate copy produced across the team, ensuring it is accurate, well-researched and achieves brand and marketing objectives across packaging, point of sale, social media, print, video and presentations
Brand Voice & Standards
Partner with the strategy and branding teams to create and implement brand guidelines, translating brand platforms, positioning and personality into tone of voice, brand pillars, taglines and brand stories
Hold every brand to those guidelines, keeping tone, messaging and branding consistent across on-pack and marketing communications, for every ZURU vertical and market
Build and maintain communication frameworks for each brand, along with usage, warning and directional copy guidelines
Maintain brand fact sheets (product names, variants and approved claims from NPD, Legal and Regulatory) for use in FAQs, customer service handbooks and brand communication frameworks
Present and articulate brand communication strategies and recommendations to internal stakeholders
Team & Process
Lead, mentor and develop a small team of writers, including an intern, setting the standard for best-in-class work and giving the feedback that helps them reach it
Own the end-to-end copy creation and briefing process, keeping copy flowing efficiently to the design team
Work with the Packaging Communications Manager to manage the copy translation workflow with third-party providers, ensuring localised market copy is accurate, on brand and correctly incorporated into artwork
Review, approve and sign off all packaging artwork across every market before dispatch to print, covering layout, tone of voice, accuracy and brand consistency
Partner with Regulatory and Compliance to set communication standards, and ensure all claims and on-pack language meet market-specific regulatory requirements
Skills & ExperienceMinimum 10 years' experience in a communications, copywriting or editing role, preferably within FMCG
Outstanding writing and editing skills, with forensic attention to detail
Experience owning brand voice across a portfolio, and writing to established brand platforms
Understanding of consumer behaviour, messaging hierarchies and how to write commercially minded copy that cuts through crowded categories
Experience with packaging or regulated copy, including claims and compliance-sensitive language, is desirable
Experience managing, mentoring and developing writers
Strong organisational and project management skills, with the ability to work under pressure and run multiple brands, markets and projects simultaneously
Creative thinker with a strategic mindset
LIFE@ZURUZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more (optional)
ZURU – Reimagining tomorrow 🚀
ZURU may use AI tools to help screen, assess or select applicants.