About this role
Key Responsibilities
Own and execute Cricut’s marketing strategy for the Philippines, driving brand awareness, engagement, and salesLead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community buildingBuild and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle spacePlan and execute always-on social media presence across key platforms (Facebook, Instagram, TikTok, YouTube, etc.)Shape paid media strategy and provide creative direction while working with agencies or partners on executionPartner with retail and e-commerce teams to develop co-marketing programs and in-store activationsPlan and execute offline activations including events, workshops, and retail experiences to drive brand engagement and salesCreate and adapt locally relevant content and storytelling that resonates with Filipino audiencesMonitor, analyze, and report on marketing performance — and use data to continuously improve resultsManage marketing budgets with a strong focus on ROI and efficiencyServe as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity Qualifications
Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brandsProven experience driving brand awareness and engagement in the Philippines marketStrong hands-on experience in social media marketing, including content strategy and community managementExperience managing influencer and creator partnerships end-to-endSolid understanding of paid media (Meta, TikTok, Google) able to guide strategy and evaluate performanceFamiliarity with Philippine e-commerce platforms such as Shopee, Lazada, and TikTok ShopStrong analytical and data-driven mindsetAbility to manage multiple priorities in a fast-paced environmentStrong communication skills in EnglishComfortable working in a lean, fast-moving, startup-like environmentWhat Makes You a Great Fit
You are a hands-on operator who enjoys executing and getting things done. You don’t wait for large teams or perfect plans you move quickly, test, learn, and improve.
You understand the Philippine digital and social landscape deeply, from creators to platforms to cultural nuances. You know what resonates locally and how to build an engaged community.
You are both creative and analytical, combining strong ideas with a focus on results and performance.
About the Opportunity
This role is an opportunity to build Cricut’s brand and community in the Philippines from the ground up. You will have the support of a regional Asia team and global marketing organization, while having the autonomy to execute locally.
As Cricut grows in the Philippines, this role has strong potential to expand in scope and impact.
All your information will be kept confidential according to EEO guidelines.