About this role
Key Responsibilities
Own and execute Cricut’s marketing strategy for Taiwan, driving brand awareness, engagement, and salesLead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community buildingBuild and manage relationships with local influencers, content creators, and community leadersPlan and execute always-on social media presence across key platformsShape paid media strategy and provide creative direction while working with agencies or partnersPartner with retail and e-commerce teams to develop co-marketing programs and in-store activationsPlan and execute offline activations including events, workshops, and retail experiencesCreate and adapt locally relevant content for Taiwan audiencesMonitor, analyze, and report on marketing performanceManage marketing budgets with strong ROI focusServe as the local market expert Qualifications
Minimum 6+ years marketing experienceProven experience in Taiwan marketStrong social media and content experienceExperience managing influencer partnershipsUnderstanding of paid media platformsFamiliarity with Taiwan e-commerce platformsStrong analytical mindsetAbility to manage multiple prioritiesFluent in English and Chinese (written and spoken)Comfortable in fast-paced environmentWhat Makes You a Great Fit
You are a hands-on operator who enjoys executing and getting things done. You move fast, test, learn, and improve.
You understand the Taiwan digital landscape deeply and know what resonates locally.
You are both creative and analytical, combining strong ideas with a focus on results.
About the Opportunity
This role is an opportunity to build Cricut’s brand in Taiwan from the ground up with strong regional and global support.
As Cricut grows, this role has strong potential to expand in scope and impact.
All your information will be kept confidential according to EEO guidelines.