About this role
Key Responsibilities
Own and execute Cricut’s marketing strategy for Thailand, driving brand awareness, engagement, and salesLead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community buildingBuild and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle spacePlan and execute always-on social media presence across key platforms (Facebook, Instagram, TikTok, YouTube, etc.)Shape paid media strategy and provide creative direction while working with agencies or partners on executionPartner with retail and e-commerce teams to develop co-marketing programs and in-store activationsPlan and execute offline activations including events, workshops, and retail experiences to drive brand engagement and salesCreate and adapt locally relevant content and storytelling that resonates with Thai audiencesMonitor, analyze, and report on marketing performance — and use data to continuously improve resultsManage marketing budgets with a strong focus on ROI and efficiencyServe as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity Qualifications
Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brandsProven experience driving brand awareness and engagement in the Thailand marketStrong hands-on experience in social media marketing, including content strategy and community managementExperience managing influencer and creator partnerships end-to-endSolid understanding of paid media (Meta, TikTok, Google) — able to guide strategy and evaluate performanceFamiliarity with Thailand e-commerce platforms such as Shopee, Lazada, and TikTok ShopStrong analytical and data-driven mindsetAbility to manage multiple priorities in a fast-paced environmentFluent in Thai and English (written and spoken)Comfortable working in a lean, fast-moving, startup-like environmentWhat Makes You a Great Fit
You are a hands-on operator who enjoys executing and getting things done. You move quickly, test, learn, and improve.
You understand the Thailand digital and social landscape deeply, from creators to platforms to cultural nuances. You know what resonates locally.
You are both creative and analytical, combining strong ideas with a focus on results.
About the Opportunity
This role is an opportunity to build Cricut’s brand and community in Thailand from the ground up.
As Cricut grows in Thailand, this role has strong potential to expand in scope and impact.
All your information will be kept confidential according to EEO guidelines.