About this role
Location
Florida Gulf Coast Region (field-based with local travel)
Reports To
General Manager, FL Gulf Coast
Position Summary
The Physician Liaison supports field-based marketing and physician outreach efforts across the Florida Gulf Coast region. This role works closely with the Physician Relations and Marketing Manager to strengthen relationships with referring providers, increase brand awareness, and support practice growth initiatives across outpatient medical offices.
This is an early career role ideal for a candidate with foundational experience in medical marketing, healthcare sales, or pharmaceutical sales who is eager to grow within a fast-paced, patient-centered healthcare organization.
Key Responsibilities
Field Marketing & Physician Outreach
Support day-to-day field marketing activities across assigned territories, including physician offices, clinics, infusion centers, and referral sources
Assist with in-person visits to referring practices to deliver marketing materials, provide service updates, and reinforce key messaging
Help maintain consistent brand presence across medical offices, including collateral placement and visibility checks
Represent the organization professionally in the field, serving as a positive extension of the clinical and marketing teams
Relationship & Account Support
Assist in building and maintaining strong relationships with referring providers, office managers, and clinical staff
Track interactions, feedback, and follow-ups in CRM or internal tracking tools
Support follow-up activities after events, visits, or provider meetings
Marketing Campaign & Event Support
Assist with execution of local marketing campaigns, including new provider launches, service line promotions, and community outreach
Support coordination of lunches, in-office presentations, open houses, and community or provider-facing events
Help gather field feedback to inform marketing strategy and messaging improvements
Administrative & Reporting Support
Maintain accurate documentation of field activities, visits, and outcomes
Assist with inventory management of marketing materials
Support reporting on field marketing metrics, referral trends, and campaign performance
Qualifications
Required
Bachelor’s degree in Marketing, Communications, Business, Health Administration, or a related field, or equivalent relevant experience
2-5 years of experience supporting physician relations or referral-based marketing models
Understanding of healthcare environments, including outpatient medical offices and referral dynamics
Strong interpersonal and communication skills with the ability to build rapport quickly
Professional demeanor and comfort interacting with clinical and administrative staff
Valid driver’s license and willingness to travel locally throughout the Florida Gulf Coast region
Knowledge of HIPAA-compliant marketing practices
Preferred
Prior experience in business development or physician liaison preferred
Familiarity with CRM systems and basic reporting tools
Key Competencies
Organized and detail-oriented with strong follow-through
Self-motivated and comfortable working independently in the field
Coachable and eager to learn and grow within a physician relations career path
Adaptable in fast-paced, evolving healthcare environments
Collaborative team player with a service-oriented mindset