About this role
Technical Product Manager (Ads / AI Growth) — TPdM📌 Role OverviewWe are looking for a Technical Product Manager (TPM) to lead the development of AI-powered advertising and growth products.
You will sit at the intersection of AI systems, advertising platforms, and performance growth, translating complex ad-tech and data problems into scalable product and system solutions that directly impact revenue and marketing performance.
This role requires a strong combination of product thinking, technical depth, and understanding of digital advertising systems.
🎯 Key Responsibilities1. AI Ads Product StrategyDefine the product strategy for AI-driven advertising systems, including:
AI-generated ad creatives (copy, image, video)
Automated campaign optimisation
Audience targeting and personalisation systems
Identify high-impact opportunities to improve core metrics such as ROAS, CAC, CTR, and conversion rate
Translate growth and marketing needs into structured product and system requirements
2. Ads System & Technical DesignWork closely with engineering teams on the design of core advertising systems, including:
Ad ranking and recommendation systems
Bidding and budget allocation mechanisms
Attribution and measurement models
Understand and define end-to-end data flows: User events → tracking → data pipelines → modeling → optimization loops
Evaluate trade-offs between performance, scalability, latency, and cost
3. AI-Driven Growth ProductsBuild and scale AI-powered advertising products, such as:
Automated creative generation systems (text/image/video)
Campaign optimization agents (budget, bidding, targeting)
Intelligent decision-making systems for ad performance improvement
Design feedback loops between model outputs and real-world advertising performance
4. Cross-functional ExecutionPartner closely with engineering, data science, and growth teams to deliver high-impact products
Write PRDs, technical specifications, and define clear success metrics
Drive execution across multiple stakeholders in a fast-paced, iterative environment
5. Data & ExperimentationDesign A/B testing frameworks to evaluate ad performance and product impact
Use data to guide product iteration and decision-making
Define and track key metrics such as ROAS, LTV, CAC, funnel conversion rates
🧩 RequirementsMust-have:3–7 years of experience in Product Management, Engineering, Data Science, or Ads/Growth-related roles
Strong understanding of digital advertising ecosystems (Meta Ads, Google Ads, TikTok Ads, etc.)
Solid technical background (Computer Science, Engineering, or equivalent hands-on experience)
Ability to reason about systems, data pipelines, and/or ML models
Experience working closely with engineering teams on complex system-level products
Preferred:Experience in performance marketing, growth, or ad-tech companies
Familiarity with:
Auction and bidding systems
Recommendation or ranking systems
Attribution models (last-click, multi-touch, incrementality)
Exposure to AI/ML systems (especially LLMs or generative AI)
Experience building 0→1 products in early-stage or fast-paced startup environments
🚀 Nice to HaveExperience building advertising automation or growth optimization tools
Strong intuition for marketing funnels (impression → click → conversion → retention → LTV)
Experience with generative AI systems for creative production
Background in quantitative fields (Computer Science, Math, Statistics, Economics)
🧭 What This Role Is NotNot a purely marketing or growth operations role without technical depth
Not a Technical Program Manager focused only on execution and timelines
Not a pure engineering role without product ownership and decision-making responsibility