About this role
This role owns the positioning, narrative, and go-to-market strategy that defines what ServiceNow is as a developer platform and shapes how developers, technical buyers, and the broader market perceive and choose it.
ServiceNow is creating this function as a dedicated role for the first time. Platform-wide developer messaging strategy has previously sat at the VP level. As the platform’s developer ecosystem grows and artificial intelligence reshapes how builders discover and adopt enterprise tools, this function requires a dedicated owner who has built it before at a comparable company.
We are looking for a senior individual contributor Director of Product Marketing, Developer Platform to own this function end-to-end. You will define the developer platform narrative across every surface where it is expressed — including major product launches and executive developer keynotes — and own the go-to-market motion that connects the platform story to developer adoption and platform activation. You will report directly to the Vice President of Community, Developer Ecosystem and App Engine and work closely with developer relations, community, and product management.
This is a senior individual contributor role with no people management responsibilities. The candidate must have worked in product marketing for a developer platform before — not developer campaign marketing. Those are different functions.
Responsibilities
Own the entire developer-facing messaging strategy for the ServiceNow platform: define the narrative and positioning that shapes how developers, technical buyers, and the market understand and evaluate ServiceNow as a build platformOwn developer platform narrative for major product launches: define the developer-facing story from initial positioning through sustained adoption messagingOwn executive developer keynote content: develop and shape the platform narrative expressed at major external events and developer-facing executive communicationsOwn the go-to-market strategy and content strategy for the ServiceNow developer site in partnership with the product and engineering team: define what the site says, who it speaks to, and how it is structured to serve developers effectivelyLead developer content strategy in close partnership with the developer relations team: set the strategic brief that developer advocates and community content creators execute against, and ensure output connects to measurable adoption outcomesOwn the strategy for how ServiceNow is discovered through artificial intelligence search, large language model responses, and modern developer research channelsOwn the go-to-market motion that connects the platform story to enterprise customer activation: ensure that customers who have purchased platform capabilities have the developer engagement and content that drives active useBuild the measurement framework that connects developer marketing activity to platform adoption outcomesDevelop content that gives customer-facing teams a credible, developer-fluent story to tellStay close to how developers discover and adopt enterprise platforms: bring an informed external perspective that continuously raises the bar on how ServiceNow shows up in the developer market To be successful in this role you have:
Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.7 or more years of product marketing experience with meaningful time in developer platform product marketing — not developer campaign marketing; these are different functions and this role requires the formerDemonstrated experience owning the full developer-facing messaging strategy for a platform: you have defined what the platform is, who it is for, and why developers choose itExperience owning or significantly contributing to executive developer keynote content and platform-level narrativeDemonstrated experience owning go-to-market strategy for a developer portal or technical destinationExperience setting the strategic content brief for a developer relations or developer advocate team and ensuring their output connects to business outcomesFamiliarity with artificial intelligence search and how it is changing developer research and evaluation behaviorExperience connecting developer platform adoption to enterprise customer activation and retention outcomesExceptional written communication: you write platform positioning documents, developer-facing narrative, and executive keynote content with equal clarityExperience at a developer-first platform company is requiredThis is a senior individual contributor role with no direct reportsBachelor’s degree required; Master of Business Administration or equivalent experience preferred
JV19
For positions in this location, we offer a base pay of $173,200 - $303,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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