About this role
Roles and Responsibility: Leadership & Stakeholder Management
• Lead business analysis activities across Salesforce Sales Cloud and Marketing Cloud projects. • Act as the primary point of contact between business stakeholders, project teams, and technology partners. • Facilitate workshops, requirement gathering sessions, and solution discussions. • Drive alignment between business objectives and Salesforce capabilities. • Mentor and guide junior Business Analysts. • Manage stakeholder expectations and project communication.
Business Analysis & Requirement Management
• Gather, analyze, document, and validate business requirements. • Prepare BRDs, User Stories, Use Cases, Process Flows and Functional Specifications. • Conduct current-state and future-state process assessments. • Perform gap analysis and recommend process improvements. • Define acceptance criteria and business success metrics.
Solution Design & Documentation
• Collaborate with Salesforce administrators, developers, and architects to design effective solutions. • Create process maps, workflow diagrams, data models, and business process documentation. • Define acceptance criteria and functional requirements. • Support solution reviews to ensure alignment with business objectives.
Salesforce Sales Cloud
• Understand and optimize Lead-to-Opportunity and Opportunity-to-Order processes. • Support and enhance sales processes, lead management, account management, and opportunity management. • Assist in sales forecasting and pipeline management initiatives. • Drive sales automation and process optimization. • Define business requirements for dashboards, reports, and analytics.
Salesforce Marketing Cloud
• Gather requirements for customer journeys, campaign management, segmentation, and personalization. • Collaborate with marketing teams to support campaign execution and automation. • Support email marketing, customer engagement, and digital marketing programs. • Define campaign tracking, measurement, and reporting requirements. • Assist in customer journey mapping and marketing effectiveness initiatives.
Requirement
• 5-6 Yrs of exp into salesforce • B.Tech, BCA, MCA, MBA as educational qualification • Salesforce Sales Cloud • Salesforce Marketing Cloud • Lead & Opportunity Management • Campaign Management • Customer Journey Mapping • Salesforce Reports & Dashboards • CRM Analytics • Requirement Elicitation • BRD Development • User Story Writing • Process Mapping • Gap Analysis • UAT Management • Stakeholder Management