About this role
Shape & Create - And make it happen!
1. Defining and executing the short to mid-term (2-5 yrs) product portfolio strategy and plan (incl lifecycle mgmt.) in assigned markets
• Responsibility for turnover and profitability development within the key markets • Identify growth opportunities in assigned markets to develop a market-specific medium to long-term product strategy and harmonize it with production and supply chain Alignment within the team • Active study and analysis of market and competitive products for benchmarking, and to define actions to optimize turnover, market share and profitability. • Gathers market knowledge about market standards and requirements and feeds them into NPS 2. PLC management and Product Performance Management
• Link between technical product development, Sales, Marketing and SCM. Provides input about necessary product improvements, innovations and sales activities. • Adjustment of products in their lifecycle (performance, design, function, quality, costs) • Reporting & Performance mgmt.
• CM1 / Net turnover and pcs analysis – securing the business plan achievement • Define sales actions with sales and measure outcome
• Responsible to maintain maser data and product information (incl PIM etc) 3. SoP alignment
• Responsible for annual / project budget & demand planning in consultation with sales team. • Responsible for rolling demand planning for the market in consultation with sales team. 4. Product Marketing
• Provide training to internal organisation and customers for new and existing products. Document trainings (video etc) • Identify compelling story and USP´s • Proactive sell -out support of customers • Support marketing & communications on new product launches and manage related processes, collaterals for new products, and to (a) develop effective launch promotional plans and (b) to develop materials & conduct training for sales team. 5. New Product Development
• Steers the product development and launch of new products and improvement • Provides feedback on businesss plan volumes / prices • Aligns with different departments /countries
Think outside the box with us! #shapeandcreate