About this role
As our Trade Show Manager, you are the mastermind behind our biggest event appearances! You'll blend big-picture strategy with hands-on event magic to turn bustling show floors into revenue-generating powerhouses. Partnering closely with Sales and Marketing leadership, you will translate high-level business goals into show-stopping experiences that build real pipeline. You'll lead and mentor direct reports—handing off booth logistics and operational execution—so you can focus on building portfolio strategy, managing budgets, and proving major ROI. Strategic Vision & Sales Enablement Build the Roadmap: Own and shape our multi-year trade show strategy, partnering with Marketing leads and business segments to map out where we show up and win. Supercharge the Sales Team: Create winning pre-, during-, and post-event playbooks that lock in pre-scheduled VIP meetings and ensure seamless lead handoffs. Unify the Brand: Collaborate cross-functionally across Marketing, Sales, Category, and Operations to deliver bold brand positioning and flawless lead capture workflows. Bring the Show to Life: Work with creative, production, and logistics crews to bring unforgettable event experiences to life—on time and on budget. Expand Our Reach: Spot high-value sponsorship and partnership opportunities to host co-branded experiences both on the show floor and at our own company sites. Refine & Elevate: Dive into event data, ROI, and attendee feedback to constantly level up our future trade show strategy. Showcase Results: Share compelling event performance updates and strategic insights directly with executive leadership. Team Leadership & Event Operations Coach & Inspire: Direct, mentor, and empower your team, guiding daily workflows, booth logistics, vendor alignment, and travel schedules. Delegate & Scale: Empower direct reports to run day-to-day operations while you maintain high-level oversight of brand quality and strategic impact. Partner for Success: Manage top-tier relationships with exhibit agencies, general contractors, and sponsors to negotiate the best terms and pricing. Analytics, ROI & Budget Ownership Manage the Investment: Own and optimize the global trade show budget, handling forecasting, allocation, and promotional spend. Prove the Impact: Build clear lead attribution models, track key pipeline KPIs (cost-per-lead, pipeline generated, closed-won revenue), and deliver quarterly performance reviews to leadership.