About this role
In the Philippines, BASF has been supporting manufacturers from various industries since 1963. Today, BASF is a leading supplier of chemicals for industries, including Construction and Coatings, Automotive, Nutrition & Health, Home & Personal Care, and Agriculture. BASF also operates an Agricultural Research Station in the country which conducts research, laboratory studies and field testing of novel technologies. In 2021, BASF posted sales to customers in the Philippines of approximately €105 million and employed 87 people as of the end of the year. Further information is available at www.basf.com/ph. Objectives of the Position: - To formulate a wholistic country crop marketing strategies for fruits and vegetables (F&V) in long-term, mid-term and short-term as guidance for business unit growth targets and aligned with all company objectives. - To establish wholistic key asset/brand management strategies in F&V and execution plans to achieve country common goal. - To lead new product introductions in such crop segment by establishing effective product launch preparation & maximize impact of new product launches. - To establish a dynamic market intelligence database and to innovate for impactful sales and marketing approaches. Main Areas of Responsibilities and Key Activities: Marketing Strategy Development: - Develop strategic F&V crop marketing strategy and lead crop team to achieve the growth and revenue goals of the organization. - Develop brand plans for key brands and key marketing campaigns and execution of brand and campaign plans in collaboration with the sales and technical services in the assigned territory and geography. - Support Head of Marketing in developing the 10-year market forecast in accordance with regional timelines and provide the appropriate market information including competitor and customers trends. New Product Launches: - Establish effective product launch preparation and maximize impact of new product launches by analyzing the gaps, proposing actions, and lead all the new product development processes with technical development team. Prepare and monitor the timelines to align with business unit vision and target. - Lead and coordinate with business planning and supply chain; technical services, product development, registration and sales teams for proper launch plans. - Coordinate with technical services team in providing proper technical knowledge transfer and commercial readiness to channel partners. - Provide market intelligence information to relevant teams especially Marketing Head to refine the ongoing campaign as well as long-term plans. Operational Responsibility: - Facilitate and challenge demand planning/forecasting with supply chain and sales. Develop digital marketing approach for F&V segment, with support from digital lead in the company. - Keep track of evolving competitors’ products and assess/analyze its impact to F&V portfolio Profit and Loss Management: - Support Head of Marketing in preparing the budget to deliver on the profitable growth expectations for the F&V segment and oversee its implementation to maximize gross profit, including pricing, effectively managing advertising and sales promotions expense allocation, and optimizing demand creation through product/customer mix analyses. Minimum Qualifications: - Bachelor’s Degree Agricultural Studies; Master’s in Business Administration an advantage. - With at least 5 years of experience in marketing in agricultural industry with a proven track record of increasing revenue through innovative and effective marketing strategies including use of latest technology. - With established network with the agricultural market, research institutes, technical advisors, etc. - Possess knowledge of crop protection market: technical, commercial, farming techniques, crop specific issues, etc. - With high level of understanding of crop protection/life market dynamics (retail/POS, distributors, competitors, etc.) and value chains in agriculture. - Possess strong analytical and problem-solving abilities. - With very good relationship building, interpersonal communication and personal presentation. - Demonstrate leadership, professionalism, and integrity at work. - Demonstrate high level of energy and maintain stable performance under pressure. - Proactive, can work independently and in teams.