About this role
What are we building? Hard Rock Digital is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed — we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us? What's the position? The Manager, Partnership Marketing owns the day-to-day management and execution of Hard Rock Bet's partnerships across premium experiences, live events, and destination and venue programs within our Lifestyle & Entertainment portfolio. You will drive activation planning and delivery, serve as a primary point of contact for assigned partners, and keep programs moving from concept through flawless execution. This role is ideal for someone who thrives in a fast-paced environment, loves live events and premium experiences, and wants to help shape one of the fastest-growing brands in gaming. This role reports to the Director, Partnership Marketing. What You'll Do Partner & Activation Management Own day-to-day management of assigned partnerships, from planning through execution and fulfillment, including on-site activations Serve as the primary internal and external point of contact for assigned partners Lead planning and on-site execution of premium experiences, live events, and destination and venue programs Manage guest experience details for premium programs, including access, itineraries, credentialing, and venue and vendor logistics Drive partnership timelines forward, ensuring momentum from proposal to execution Support deal refinement by helping define assets and experiential value propositions Negotiate and secure added-value assets, make-goods, or optimizations when appropriate Cross-Functional Execution Coordinate across internal teams (Brand, Creative, CRM, Promotions, Omni-Channel, Social, Media, and Legal/Compliance) and external vendors to ensure commitments are delivered on time and on brand Develop integrated activation plans across on-site, digital, social, CRM, content, and promotions Manage creative and campaign workflow from brief through production, approvals, and launch Ensure activations are delivered on brand, on budget, and aligned with partnership objectives Work closely with external agency partners to keep execution aligned, high quality, and scalable Measurement & Optimization Partner with Evaluation & Measurement to contribute insights and recommendations that inform optimization and future opportunities Support recap reporting for key partnerships, capturing results and learnings Identify opportunities to enhance performance and streamline processes