About this role
Marketing Analyst - EV
Job Description: Role: Member – Partner Marketing
About Infosys Finacle
Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks engage, innovate, operate, and transform better to scale digital transformation with confidence. Finacle solutions address the core banking, lending, digital engagement, payments, cash management, wealth management, treasury, analytics, AI, and blockchain requirements of financial institutions. Banks in over 100 countries rely on Finacle to help more than a billion people save, pay, borrow, and invest better.
Visit www.finacle.com for more details. Role scope • Member, Marketing • Base location: Bangalore, India
Role Purpose ______________________________________________________________________________________________
• Drive brand awareness and differentiation by creating inspiring stories and experiences around our joint offerings with partners • Internal enablement by empowering go-to-market teams to narrate co-innovation stories • Scaling demand generation success by designing impactful joint campaigns with partners Responsibilities
• Nurturing a systematic, process-driven approach to partner marketing • Develop joint annual marketing plans with new and existing partners • Expand brand visibility & differentiation through joint go-to-market approaches • Collaborate closely with partners, and Finacle product teams to develop joint positioning and associated communication assets such as brochures, case studies, research reports, and media engagement plans • Plan and execute partner-marketing campaigns to generate leads for joint offerings • Drive partner participation and engagement in Finacle events. Similarly, support Finacle’s participation in partner events • Plan and execute regular communications to the partner ecosystem • Work closely with alliances and field marketing team to strengthen partnerships and go-to-market execution Knowledge / Skills Required • Strong English communication skills, with proven content creation capabilities and high impact communication across multiple formats • Foundational understanding of banking industry • Broad marketing skills including lead generation and events management • Proven ability to build collaborative partnerships • Proven ability to work in a high demand, dynamic environment • Previous experience in an IT product company preferred, especially with a banking IT product company
Role Specification
• Designation: Member, Marketing • Base location: Bangalore, India • Seniority Level: JL4 • Industry: Banking Information Technology and Services • Employment Type: Full-time • Role Type: Expert Individual Contributor