About this role
• Develop, curate, and oversee content across various social media platforms ( Instagram , Facebook, Tiktok, etc) to create brand buzz, boost brand visibility and foster positive customer engagement • Develop influencer marketing strategies and identify relevant influencers to drive awareness, engagement and sales • Conceptualise, plan and implement compelling copy and visuals for digital marketing campaigns, newsletter, and website content that align with Chagee’s brand voice and values • Create and implement targeted email marketing campaigns including newsletters, promotions, etc. to achieve high open and click-through rates • Track, analyze, and report on digital marketing performance metrics across various targeted digital channels. Utilize data insights to enhance strategies and boost campaign effectiveness • Collaborate closely across different departments including marketing, sales, product development etc. to effectively implement branding and marketing efforts • Manage and build relationships with external stakeholders, including external vendors, agencies, to oversee production of assets during launches • Keep abreast with the latest news, digital marketing trends, tools, and best practices to keep our strategies innovative and effective