About this role
The O2O Performance Marketing Manager will drive Chagee’s regional performance marketing across APAC, with a strong focus on optimizing ads primarily within major food delivery platforms (e.g., Grab, Foodpanda, ShopeeFood, GoFood). You will own end-to-end ads performance, ensuring high ROAS and efficient budget use across markets. This role blends strategic planning, data-driven optimization, and hands-on execution, working closely with country teams to manage platform ads, run A/B tests, and improve conversion and order efficiency
Key Responsibilities Performance Marketing & Platform Optimization
• Lead and optimize ads primarily on food delivery platforms across APAC (GrabAds, Foodpanda Ads, ShopeeFood Ads, Gojek Ads).
• Plan and execute O2O advertising strategies across delivery platforms, Meta, Google, and other paid channels.
• Drive ROAS-focused budget allocation by market, platform, store, and campaign type.
• Monitor platform ad performance, ensuring strong cost efficiency (CPC, CPA, ROAS).
Daily Monitoring & Performance Management
• Track daily/weekly performance across food delivery platforms, identifying underperforming stores or campaigns.
• Troubleshoot platform ads issues such as tracking, attribution, store mapping, targeting, and creative alignment.
• Tracking of ADS Spending & maintaining regional dashboards and ensuring data accuracy across all platforms.
Experimentation & A/B Testing
• Run A/B tests across creatives, audiences, bidding strategies, store clusters, and delivery platform formats.
• Pilot new ad products launched by food delivery partners and create playbooks for scale.
• Document learnings to standardize optimization frameworks across markets.
Cross-Market Collaboration
• Partner with country marketing teams to ensure accurate setup and execution of platform campaigns.
• Provide training and best practices for GrabAds, Foodpanda Ads, and other local platform ad systems.
• Coordinate with HQ (Product, Analytics, Ops) to ensure tracking and store-level data accuracy.
Reporting & Insights
• Deliver structured weekly and monthly performance updates for leadership.
• Translate platform analytics into actionable budget and optimization recommendations.
• Ensure consistent performance measurement across all APAC markets.
Experience & Skills
• 5+ years’ experience in digital performance marketing, with strong exposure to ecommerce and food delivery platform advertising.
• Experience managing campaigns on delivery platforms, marketplaces, or other digital advertising channels.
• Solid understanding of performance funnels of food delivery platforms, store-level attribution, and platform optimization levers (bidding, store clusters, time-of-day, targeting).
• Proven track record of driving high ROAS and improving cost efficiency across campaigns.
• Experience managing cross-channel campaigns (Meta, Google, TikTok) that complement platform-level performance.
• Strong analytical skills to interpret performance data, identify trends, and optimize campaigns.
• Demonstrated ability to design and run A/B tests across creatives, audiences, and bidding strategies.
• Ability to balance strategic planning with execution across multiple markets.
• Proficiency in Python or SQL for data analysis is a plus.