About this role
The APAC DTC User Growth Manager is to drive user growth for our Direct-to-Consumer (DTC - APP) business. This role will be fully responsible for the Monthly Active User (MAU) targets across the APAC region, encompassing both new user acquisition and existing customer retention. The ideal candidate is a strategic thinker with strong analytical skills and the ability to rapidly scale successful playbooks across diverse markets.
Key Responsibilities:
• Develop and execute growth strategies: Analyze market data to identify growth opportunities and bottlenecks. Design and implement localized strategies for user acquisition, activation, and retention.
• Cross-market scaling: Systematize proven growth playbooks and rapidly replicate them across other APAC markets to achieve scalable results.
• Data-driven optimization: Establish a core metrics dashboard. Continuously optimize strategies through A/B testing and data analysis to enable rapid iteration.
• Collaboration and leadership: Work effectively with Marketing, IT, operations and other departments. Lead country teams to ensure project execution.
• Cross-cultural communication: Communicate clearly with teams across APAC and thrive in a multicultural work environment.
Qualifications:
• 5+ years of experience in user growth or membership management. Experience in cross-border/multi-market environments is a strong plus.
• Strong problem-solving skills, innovative thinking, and the ability to learn and adapt quickly.
• Excellent analytical skills, with proficiency in SQL, Excel is a strong plus.
• Excellent communication and collaboration skills with project management experience.
• Experience in team management or coaching.
• Preference given to candidates with a background as a User Growth Product Manager in e-commerce, internet, or gaming industries.
• Familiarity with the F&B, Retail industry. Offline-to-online experience is a plus.
• Full professional proficiency in both Mandarin and English (written and spoken).