About this role
We are looking for an experienced and detail-oriented professional to join our regional team. This role will focus on planning, executing, and optimizing in-app campaigns across APAC markets, collaborating with cross-functional teams to deliver high-quality user experiences and drive business results.
Key Responsibilities 1. Activity Planning & Execution
• Plan and implement cross-market campaigns, promotions, and themed events on the APAC APP platform.
• Ensure alignment with business goals and campaign objectives.
2. Cross-Departmental Collaboration
• Coordinate closely with product, design, marketing, BI and local teams.
• Ensure seamless campaign execution with timely resource alignment.
3. Data Monitoring & Performance Tracking
• Track and analyze key activity metrics such as participation rate, conversion rate, and retention rate.
• Generate post-campaign performance reports and provide actionable insights.
4. User Feedback & Activity Optimization
• Collect and evaluate user feedback to improve campaign experience and efficiency.
• Continuously test and refine campaigns based on results and market trends.
5. Budget Management & Resource Planning
• Develop activity budgets and control spending within approved limits.
• Efficiently allocate resources to maximize impact.
Requirements
• Bachelor’s degree or above in Marketing, Business, or related field.
• 3+ years of campaign operations, growth, or user operations experience (preferably in e-commerce, internet or mobile app industry).
• Strong analytical skills and experience with data platforms (e.g., Excel, Tableau, GA, internal dashboards).
• Proactive, detail-oriented, and able to manage multiple projects under tight timelines.
• Fluent in both English and Chinese for cross-market collaboration.