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Head of Master Franchising, Cambodia @ Chagee

Singapore - APACOnsiteFull-time
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About this role

Role Responsibilities:

• Develop and execute the master franchising strategy for entry into new markets

• Identify, evaluate, and secure high-caliber master franchise partners aligned with long-term brand objectives

• Lead end-to-end deal structuring and negotiation of master franchise agreements, including territory rights, development schedules, royalty structures, and supply chain frameworks

• Conduct market feasibility studies, financial modeling, and competitive landscape analysis

• Define market entry roadmaps and growth plans with clear KPIs and performance milestones

• Partner cross-functionally with legal, finance, operations, marketing, and supply chain teams to ensure seamless market launch

• Oversee onboarding and enablement of new master franchisees, ensuring brand standards and operational excellence

• Establish governance frameworks to monitor franchisee performance and ensure compliance with development commitments

• Build and maintain strong executive-level relationships with franchise partners

• Act as a strategic advisor to senior leadership on market expansion priorities

Role Requirements:

• 10+ years of experience in franchising, international expansion, or multi-unit F&B development

• Proven track record of structuring and negotiating master franchise agreements across international markets

• Strong financial acumen with experience in franchise economics, P&L management, and investment modeling

• Deep understanding of royalty structures, development schedules, territorial rights, and supply chain economics

• Experience entering new markets and building partnerships from early-stage negotiations through launch

• Strong commercial negotiation and contract management capabilities

• Executive presence with the ability to influence senior stakeholders and external partners

• Exceptional cross-cultural communication and relationship-building skills

• Strategic thinker with hands-on execution capability

• Ability to travel internationally as required

• Bachelor’s degree required; MBA or advanced business degree preferred

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