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Digital Engagement & Marketing Assistant @ Babson

Wellesley MAOnsitePart-time
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About this role

TITLE Digital Engagement & Marketing Assistant DEPARTMENT Office of Belonging and Inclusion REPORTS TO Associate Director of LGBTQ+, Belonging, and Identity Engagement PAY RATE $15/hr

THE OPPORTUNITY Supports the office’s digital presence and promotional strategy to increase student awareness, engagement, and event attendance.

WHAT YOU WILL DO

Content Creation & Social Media

• Develop and publish content across Instagram (posts, stories, reels) • Design and produce promotional materials (e.g., flyers, digital graphics) using tools such as Canva • Develop and publish content highlighting cultural heritage months, religious holidays, and awareness initiatives • Monitor direct messages and flag repost or collaboration requests to a supervisor

Marketing & Engagement Strategy

• Develop creative strategies to increase student engagement and program attendance upon supervisor request • Identify trends and propose new outreach methods across digital and physical platforms • Maintain a consistent and engaging brand voice

Content Planning & Coordination

• Regularly review the shared RISE Leader shared documents to plan weekly promotion of community conversations • Proactively follow up for missing event details as needed

Event Promotion & Coverage

• Provide live social media coverage for events when appropriate • Create post-event recap content when relevant • Update LCD screens with our current promotional materials

Additional Duties

• Support office events and initiatives • Facilitate community conversations as needed • Weekly office hours as needed • Work closely with Programs and Operations to align messaging and timing • Assume additional responsibilities as required.

YOUR TEAM WILL INCLUDE N/A

WHAT EDUCATION AND SKILLS YOU WILL NEED

• Ability to create an environment where direct reports have the freedom and security to take initiative; deal with complexities with resilience, resourcefulness, and optimism; and appreciate open mindedness, creativity, and agility in thought and tactics. • Ability to embrace ideas and changes created by all community members. • Ability to work independently to solve problems; look for opportunities to take on responsibility; take thoughtful risks; and effectively act on new and ongoing initiatives, objectives, and solutions to gain sought-after results. • Ability to anticipate and effectively handles change; demonstrate willingness to try new skills and challenging tasks; and is flexible in changing conditions. • Must have strong computer skills including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar).

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