About this role
Job Description:
Core Accountabilities 1. Sales Leadership & Revenue Growth (Primary Focus)
• Own and deliver branch revenue, margin, and growth targets across Sarnia and Toronto. • Lead new business development, key account growth, and lifecycle service sales (condition monitoring, reliability services, software, and consulting as applicable). • Personally engage with strategic customers and high-value opportunities, supporting deal strategy, pricing, and closure. • Ensure a robust and qualified sales pipeline, forecast accuracy, and conversion discipline. • Work closely with the wider AVT/AES group to leverage cross-selling‑ and group opportunities. • Set and manage pricing strategies that balance competitiveness with margin and profitability.
2. Profit & Loss (P&L) Responsibility
• Hold full P&L accountability for the Sarnia and Toronto branches, including: • Revenue • Gross margin • Operating costs • Resource utilization • Overall profitability
• Manage branch budgets, cost control, and investment decisions. • Review monthly financial performance, identify variances, and implement corrective actions. • Ensure effective billing, revenue recognition, and working capital‑ management (WIP, invoicing, credit control support).
3. Team Leadership & People Management
• Lead, develop, and motivate multi‑disciplinary teams across sales, engineering, and technical services. • Set clear performance objectives, KPIs, and accountability for all branch staff. • Conduct regular reviews, coaching sessions, and performance management activities. • Recruit, onboard, and retain high-quality talent aligned to AVT Reliability’s commercial and technical standards. • Promote a commercial, customer-focused, and safety-first culture across both locations.
4. Scheduling, Resource & Capacity Management
• Overall responsibility for resource planning and scheduling across Sarnia and Toronto. • Ensure engineers and technicians are effectively utilized and aligned to customer demand and project commitments. • Balance short-term‑ reactive work with planned and recurring services. • Work closely with customers and internal teams to manage priorities, lead times, and delivery expectations. • Ensure workload planning supports margin delivery and avoids bottlenecks or under‑utilization.
5. Operational & Business Management
• Ensure consistent, high-quality service delivery across both branches. • Oversee day-to‑day branch activities including: • Service delivery coordination • Facilities oversight • Equipment and asset management • Supplier and subcontractor control
• Ensure alignment between sales commitments and operational capability. • Drive continuous improvement in processes, efficiency, and customer satisfaction.
6. Customer Relationship & Market Development
• Maintain strong relationships with key customers, acting as senior point of contact where required. • Identify opportunities for long-term service agreements, recurring contracts, and strategic partnerships. • Represent AVT Reliability in the local market, strengthening brand reputation and visibility. • Monitor competitor activity, market trends, and customer needs to inform strategy.
7. Health, Safety, Quality & Compliance
• Ensure branches operate in full compliance with Health & Safety, ISO/Quality, and regulatory requirements. • Promote a strong safety culture and ensure all work is conducted in accordance with AVT and customer standards. • Ensure documentation, reporting, and audits are completed accurately and on time.
Key Performance Indicators (KPIs)
• Branch revenue growth and new business wins • Gross margin and profitability • Sales pipeline value and conversion rate • Resource utilization and scheduling efficiency • Customer satisfaction and retention • Team performance, engagement, and development
Skills, Experience & Background
Essential
• Proven experience as a Branch Manager, Operations Manager, or Sales-led General Manager in a technical or industrial services environment. • Strong background in B2B sales and customer relationship management. • Demonstrated P&L ownership and commercial decision-making ability. • Experience leading and managing multi‑disciplinary teams. • Ability to balance hands-on‑ commercial activity with structured operational management. • Strong communication, leadership, and decision-making skills
Desirable
• Experience in reliability engineering, condition monitoring, asset management, or industrial services. • Exposure to regulated, safety-critical industrial environments. • Experience managing multi‑site operations.
Role Characteristics
• Sales-biased leadership role with strong operational accountability • Multi‑site responsibility (Sarnia & Toronto) • High level of autonomy with clear accountability for results • Travel between branch locations and key customers
AESSEAL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.