About this role
Deine Aufgaben <p style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Paid Advertising & Google Ads (Dein Hauptfokus)</span></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Kampagnen-Power:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Planung, Umsetzung und Optimierung von Google Ads-Kampagnen (Search, Display) mit klarem Fokus auf Lead-Generierung für unsere Standorte.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Social Ads:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Steuerung von zielgerichteten Paid-Social-Kampagnen (Meta, LinkedIn) zur Unterstützung unserer regionalen Immobilienvermarktung.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Monitoring:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Budgetkontrolle, Performance-Analysen und das Ableiten von schnellen, pragmatischen Optimierungen.</span></p></li></ul><p style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Lokale Sichtbarkeit & Content-Pflege (SEO im Konzernumfeld)</span></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Sichtbarkeit sichern:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du optimierst unsere Google Business Profile und sorgst dafür, dass wir regional top auffindbar sind.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Content & Pflege:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Da wir in ein starkes Konzern-CMS eingebunden sind, liegt dein Fokus im SEO-Bereich weniger auf tiefem technischem Backend-Code, sondern auf der </span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">inhaltlichen OnPage-Optimierung</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> und der Pflege unserer bestehenden Webauftritte.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">KI & Trends:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du hast ein Auge darauf, wie sich Suchanfragen (z.B. durch KI-Suchen wie ChatGPT/Perplexity) verändern, und passt unsere Inhalte pragmatisch darauf an.</span></p></li></ul><p style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Marketing-Allround & Kommunikation</span></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Newsletter:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Redaktionelle Verantwortung und Versand unseres Newsletters (über 35.000 Abonnenten) via Optimizely.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Social Media & Orga:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Koordination unserer Social-Media-Kanäle sowie die Abstimmung mit verschiedenen internen Stakeholdern (Makler</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;text-decoration:none;">innen, Standortleiter</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">innen).</span></p></li></ul> Dein Profil <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Sprachniveau:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Fließende </span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Deutschkenntnisse in Wort und Schrift (C1/C2)</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> sind zwingend erforderlich </span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Arbeitsmodell:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du hast Lust auf Teamspirit vor Ort und suchst eine feste </span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Präsenz-Anstellung in Hamburg</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Erfahrung:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Mindestens 2–3 Jahre Berufserfahrung im Online-Marketing (idealerweise im Agentumfeld oder bei Unternehmen mit Filialstruktur).</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Tools:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Fundierte Praxis in Google Ads, GA4 und der Meta Business Suite. Erste Erfahrung mit Newslettersystemen (z. B. Optimizely) und Canva/Adobe Suite sind ein großes Plus.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Mindset:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du bist ein/e Macher*in mit gutem Marketing-Gesamtverständnis. Du hast kein Problem mit den strukturellen Leitplanken eines großen Franchise-Systems, sondern nutzt diese geschickt für den Erfolg vor Ort.</span></p></li></ul> Warum wir? <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Netzwerk & Marke:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du arbeitest mit der Strahlkraft einer weltbekannten Premiummarke, aber in einem familiären, lokal-regionalen Team.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Kurze Wege:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Flache Hierarchien, transparente Kommunikation und ein Team, das zusammenhält.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Modernes Arbeiten:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Hochwertige Arbeitsmittel, aktuelle Marketing-Tools und ein modernes Büro im Herzen von Hamburg.</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Sicherheit:</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Ein attraktives Gehaltspaket und eine langfristige Perspektive in einer krisensicheren Branche.</span></p></li></ul>