About this role
About Us DB Investing is a leading financial services company specializing in forex and online trading solutions. With a strong global presence, we are committed to delivering high-quality content and digital marketing strategies that drive engagement, brand awareness, and business growth. We are looking for a highly motivated Digital Content Executive to join our dynamic marketing team and contribute to our online marketing efforts. Job Overview We are hiring a Performance Marketing Manager to take full ownership of DB Investing's media buying and paid acquisition across every platform — Meta, Google, TikTok, X and LinkedIn. You will own budget planning, campaign build, ongoing optimisation and reporting against acquisition targets. This is a hands-on role for someone who builds and optimises campaigns themselves and is accountable for cost per acquisition, not just for briefing an agency. Key Responsibilities Own the full paid media function end-to-end: budget planning, channel mix, campaign build, creative testing, bid and audience optimization, and reporting. Plan and manage monthly media budgets across Meta, Google (Search, PMax, Display, YouTube), TikTok, X and LinkedIn, with clear pacing and forecasting. Drive qualified acquisition — registrations, verified accounts and funded accounts — against agreed CPA and volume targets by market. Own conversion tracking and measurement integrity: pixels, Conversions API and server-side events, UTM governance, and reconciliation between platform-reported and CRM-reported results. Navigate financial services advertising restrictions — account verification, ad disapprovals, landing page policy and regulated-market targeting rules — and keep accounts in good standing. Run a structured creative testing program with design and content and feed winning angles back into the wider marketing plan. Manage retargeting and audience strategy across the funnel, including CRM audience segmentation and exclusion logic. Deliver weekly and monthly performance reporting with clear commentary: what moved, why, and what changes next. Evaluate and manage additional channels and vendors where they earn their place — programmatic, native, affiliate and finance-vertical publishers.