About this role
About Fussy
Hey good smelling! We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. After four years of exceptional growth, we’re looking for a Brand Lead to join our Brand team, reporting into the Director of Brand.
Your job is to make Fussy famous - for all the right reasons. You'll turn our brand strategy into a programme of brand activity that gets people talking: hero content, social and community, real life activations, partnerships and PR. This role is all about earning attention and building a community of people who love Fussy and tell their friends about us.
This is an exciting opportunity to join a purpose-driven scale-up through a significant period of growth. 💪🌍
What You'll Be Doing
Joining as our Brand Lead, you’ll:
Translate Fussy's brand strategy into a joined-up programme of brand activity across content, social, community, experiential and PR, with clear plans, budgets and measures of success
Build Fussy's content engine, creating a monthly programme of hero brand content and working with in-house and agency creative and production resource to deliver
Lead our social media and community strategy across key channels, growing organic reach and turning followers into an engaged community
Create deliver a programme of brand activations, from experiential and events to sponsorships and more, to bring Fussy to life and get us talked about
Develop partnerships with culturally relevant talent, causes and brands, shaping the creative idea and driving execution to reach new audiences
Lead PR to keep Fussy front of mind and support our brand and product priorities
Protect and strengthen Fussy's tone of voice and identity and ensure all brand activities are distinctive, memorable and shareable
Hire, build and develop a high-performing team, starting with managing our Social Media Manager and PR agency
Work closely with the wider Brand team and colleagues across the business so that brand activity and commercial plans pull in the same direction
Who You Are:
Great comes in lots of different forms, and we're really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we'll ask of you, we do believe that the following skills and experience are needed to be able to deliver to a high standard:
A minimum of 8 years’ experience in brand roles including in DTC brands
The ability to turn brand strategy into a programme of activity that delivers impact
A track record of leading content, social, community, experiential and PR activity that moved the dial on awareness and engagement
Strong creative judgement. You know what great looks and sounds like and you can brief and push in-house teams, agencies and production partners to get there
Experience leading brand content from brief to finished piece, with work you're proud of that people chose to watch and share
A strategic and creative playbook for growing organic social reach and community engagement across multiple platforms
An eye for the right partners, and the creativity to turn a collaboration into something disruptive that cuts through
Confidence with data. You use brand and channel metrics to learn what's working and make decisions, not just gut feel
You're a natural and effective collaborator, comfortable working with creative, commercial and product teams to get things done
What we offer 🤝
A chance to play a part in banishing single-use plastic from the bathroom
Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office
33 days annual leave including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health
Share options after probation, so that you can benefit from our growth
To help us manage the high volume of applications we receive, we use AI-assisted screening as one part of our process — always applied thoughtfully and fairly. But rest assured, technology never has the final say: every candidate who moves forward is met with genuine human attention, care and connection, every step of the way.
Who we are 💪🌍
Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons’. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!