About this role
Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 3,000 students joining us from 70+ countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.
CGA has big growth goals for the year ahead, and the Global Marketing team is central to driving organic growth across our markets. This role will help our student stories come to life, persuade prospective families, delight our community of parents and students, and generate leads through sales and paid marketing collateral.
You'll sit within the Global Marketing team alongside our Social Media Executive and Designer as peers.
What you'll doYou'll own content production across campaigns, our ebook calendar, website copy, and blog - taking on the day-to-day execution currently sitting with our Marketing Lead, so the team can move faster and produce more. You'll produce the collateral local market teams use to run their own campaigns, rather than running campaigns yourself.
Own the content calendar across campaigns, blog, website copy, video
Take over execution of website copy, ebooks (roughly one per month, plus regular updates), and campaign copywriting
Deliver regular paid and full-funnel marketing campaigns - landing pages to Meta ad copy to lead-gen assets
Write persuasive landing page copy, optimised for keywords and conversions
Write and produce persuasive sales collateral that generates leads
Bring student stories to life across editorial and digital channels
Produce thought leadership content, collaborating with teams across CGA for expert input
Work with our Social Media Executive to align written content with social content and tone of voice
Work with our Designer on layout and design needs for content assets
Flag technical or on-page needs to the dev team in support of our GEO/AI search strategy
Bring your own ideas for content improvements, new formats, or new series
What you'll need2-5 years experience in a Content Marketing role
Experience with HubSpot
Experience with Canva
Video editing experience
Writing experience/portfolio across editorial and digital channels
Comfortable leveraging AI workflows to scale content production
A strong sense of brand and tone of voice, and the discipline to adhere to it
Ability to juggle multiple pieces of content at once - quick, proactive, doesn't wait to be asked
Ideas for improvements, new content types, or new content series
Understanding and experience in SEO and GEO (generative engine optimisation)
High attention to detail and genuine care about the quality of what you put out
What success looks likeCGA is successful when our students are successful.
Content ships on time, on brand, and on tone - every time.
Campaigns, ebooks, and website copy work together rather than in isolation.
Student stories land in a way that persuades prospective families and delights our existing community.
You spot opportunities for new content formats before you're asked to look for them.
You use AI to scale output without letting quality slip.
You collaborate smoothly with Social, Design, and Dev rather than working in a silo.