About this role
Gaming is at the heart of this role and represents around 90% of its scope. We’re looking for someone who knows the gaming world well and brings strong, hands-on experience in the industry or gaming ecosystem.About the roleYou’ll own the European marketing strategy across our gaming and consumer portfolio, covering AOC, AGON, Philips Monitors and Evnia.
This is a senior, hands-on role with real ownership across brand, product and commercial marketing. You’ll shape how our products show up across European markets - from positioning and launches to partnerships, digital presence, retail visibility and sell-through - working closely with Product Marketing, Communications & Advertising, Digital, E-commerce and our local markets.
What you'll ownStrategy and planning
• Own the European gaming and consumer marketing strategy and annual plan across both brands.
• Develop and challenge country plans against local sales goals, business priorities and market opportunities.
• Track competitors, gaming trends, consumer behaviour and market developments to identify gaps and opportunities and keep the strategy evidence-led.
Brand, product and content
• Shape product positioning together with Product Marketing, with a clear focus on priority and flagship products.
• Drive brand consistency and quality across consumer-facing activity for both brands.
• Own the quality, relevance and visibility of consumer-facing content across our websites.
• Work with Communications & Advertising on the direction and content of our social channels.
Launches, partnerships and events
• Lead gaming and consumer product launches from strategy through activation, aligning positioning, content, channels, partnerships and events across European markets.
• Own gaming and consumer partnerships, including evaluating their impact, visibility and activation across markets.
• Lead our presence at relevant consumer events and tradeshows.
Commercial impact
• Connect marketing activity directly to commercial performance, improving product visibility, conversion and sell-through across retail and e-tail partners.
Leadership, budget and reporting
• Lead, prioritise and develop the Consumer Marketing team.
• Own performance KPIs and the marketing budget, including allocation across design, specialist support and digital activity.
• Set the B2C strategic direction in partnership with Communications & Advertising, ensuring PR and advertising support the wider marketing strategy.
• Report on performance and review results with the Director and European markets.
What you bring• Strong professional experience in gaming marketing, with a genuine understanding of the gaming audience, ecosystem and category.
• Substantial consumer marketing experience, ideally within consumer electronics, gaming or another fast-moving technology category.
• A track record of owning brand and product marketing across multiple European markets.
• Experience leading and developing a small team.
• Strong commercial awareness and a clear understanding of how marketing activity translates into sell-through.
• Confidence owning budgets, KPIs and performance reporting for senior stakeholders.
• Fluent English; another European language is an advantage.
• Willingness to travel within Europe for events and market visits.
Why this roleThis is a high-ownership European role with direct influence on strategy, launches, partnerships and commercial performance.
You’ll work across established and fast-growing gaming and consumer brands, lead a team, own meaningful budget and help shape how our products reach consumers across Europe.