About this role
Senior Brand Strategist
Position Summary
The Senior Brand Strategist serves as a strategic leader responsible for developing and guiding brand, marketing, and communications strategies for a portfolio of clients. This role combines market intelligence, consumer insights, business strategy, creative collaboration, and client leadership to create meaningful brand differentiation and measurable business results.
The ideal candidate is a curious thinker, strong communicator, and trusted advisor who can translate business objectives into actionable brand strategies while collaborating effectively with clients, creative teams, and agency leadership.
Key Responsibilities
Brand Strategy & Positioning • Lead discovery, research, and strategic planning initiatives for clients across multiple industries. • Develop brand positioning, value propositions, messaging frameworks, and brand architecture recommendations. • Conduct competitive analyses, market assessments, audience research, and customer journey mapping. • Identify opportunities for brand growth, differentiation, and market expansion. • Translate business goals into comprehensive marketing and brand strategies.
Client Leadership • Serve as a primary strategic advisor for assigned client accounts. • Facilitate workshops, stakeholder interviews, and strategic planning sessions. • Present strategic recommendations and campaign concepts to executive-level client teams. • Build trusted client relationships through proactive communication and strategic guidance. • Help identify additional opportunities to support client growth and success.
Marketing Strategy • Develop integrated marketing strategies encompassing digital, content, social media, paid media, public relations, and traditional channels. • Establish campaign objectives, audience targeting strategies, and measurement frameworks. • Analyze marketing performance data and provide actionable recommendations. • Guide annual marketing plans and long-term growth initiatives.
Creative Collaboration • Partner with creative, content, digital, and account service teams to ensure strategic alignment throughout project execution. • Develop creative briefs and strategic foundations for campaigns and brand initiatives. • Review creative work to ensure consistency with established brand strategy and objectives. • Provide strategic feedback that strengthens messaging and overall effectiveness.
Research & Insights • Monitor consumer behavior, industry trends, and emerging market opportunities. • Conduct qualitative and quantitative research to support strategic recommendations. • Synthesize complex information into clear, compelling insights and presentations. • Maintain expertise in branding, marketing, communications, and business strategy best practices.
Agency Leadership • Contribute to agency thought leadership, business development, and strategic growth initiatives. • Participate in new business pitches and proposal development. • Mentor junior strategists, account managers, and team members. • Support continuous improvement of agency strategic processes and methodologies.
Qualifications
Required • Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field. • 7+ years of experience in brand strategy, marketing strategy, agency account planning, or related roles. • Demonstrated experience developing brand positioning, messaging frameworks, and integrated marketing strategies. • Exceptional presentation, facilitation, and communication skills. • Strong analytical and critical thinking abilities. • Experience leading client relationships and presenting to executive stakeholders.
Key Competencies • Strategic Thinking • Brand Development • Client Relationship Management • Marketing Planning • Research & Insights • Business Acumen • Communication & Presentation • Creative Collaboration • Problem Solving • Leadership & Mentorship