About this role
Job Summary
We are looking for a Marketing Manager to lead integrated marketing strategies across ecommerce and digital channels. The role will drive brand growth, customer acquisition, and campaign performance while acting as a strategic partner to clients. You will also lead a team of 10+ members, manage budgets and resources, and identify new growth opportunities through data and market insights.
Responsibilities:
• Marketing Strategy & Brand Growth: Lead integrated marketing strategies across performance, brand awareness, and customer acquisition, helping brands expand beyond their existing customer base and unlock new growth opportunities.
• Onsite & Offsite Marketing: Oversee marketing activities across ecommerce platforms including Lazada, Shopee, and TikTok Shop, as well as offsite channels such as Facebook, Instagram, TikTok, Google, and other digital media.
• Campaign Performance: Develop, execute, and optimize full-funnel marketing campaigns across awareness, consideration, and conversion, ensuring strong performance against business and campaign objectives.
• Client Advisory & Stakeholder Management: Act as a strategic marketing partner to brands, providing recommendations on performance marketing, brand awareness, audience growth, and overall marketing direction.
• Team Leadership & Capacity Management: Lead and develop a marketing team of 10+ members, effectively managing workload, priorities, resource allocation, and team capacity across multiple brands and campaigns.
• Client Negotiation & Expectation Management: Work closely with brands to align campaign priorities, scope, timelines, and deliverables with available team resources while maintaining strong client relationships.
• Budgeting & ROI: Manage marketing budgets effectively, balancing short-term performance and ROI with longer-term brand and customer growth objectives.
• Insights & Growth Opportunities: Analyze campaign, audience, and customer data to identify audience saturation, new customer segments, and opportunities to increase brand reach and market penetration.
• Trend Spotting: Stay ahead of ecommerce, social media, digital marketing, and consumer trends, translating relevant insights into actionable recommendations for clients and the team.
Qualifications:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, digital marketing, brand marketing, or performance marketing, with team leadership experience.
• Strong knowledge of ecommerce and digital platforms, including Lazada, Shopee, TikTok Shop, Meta, TikTok, and Google.
• Experience in increasing brand awareness and target customers would be a plus.
• Proven experience in full-funnel marketing, campaign optimization, budgeting, and ROI management.
• Strong data analysis and strategic thinking with a growth-oriented mindset.
• Excellent client management, communication, negotiation, and stakeholder management skills.
• Proven ability to lead teams, manage resources, and handle multiple brands/campaigns.
Why Join Us:
• Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia
• Work with top international and regional brands across fashion, beauty, lifestyle, and more
• Lead a high-performing team and play a key role in shaping our commercial future
• Dynamic, multicultural, and collaborative work environment with strong opportunities for career development
What We Offer:
• Career development opportunities within a leading ecommerce company.
• Benefits packages include Health, Life, Dental insurance
• Hybrid working environment (One day a week Work-from-Home)
• 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.
Office Location:
• APAC Tower – BTS Ekkamai