About this role
Bert Black is hiring a Marketing Manager to own day-to-day marketing for HVAC, plumbing, and electrical. This person is the company’s internal owner for marketing: set priorities, manage agencies and vendors, lead branding work, run the marketing calendar and budget, and drive qualified calls, booked jobs, and revenue. The role sets direction, coordinates execution, tracks performance, and holds agencies and vendors accountable for results.
What you will do
• Serve as Bert Black’s primary contact with marketing agencies and vendors
• Set clear priorities, budgets, deadlines, and performance expectations
• Review results from paid search, Local Services Ads, SEO, website activity, social media, email, and other channels
• Hold agencies accountable for lead quality, reporting accuracy, responsiveness, and campaign performance
• Reconcile marketing reports with Service Titan whenever possible
• Recommend spend changes based on lead quality, booking performance, and revenue
• Protect company access to and control of the website, domains, advertising accounts, analytics, creative, and customer data
• Coordinate the branding initiative across website, vehicles, uniforms, facilities, advertising, social, print, and customer communications
• Develop and maintain the annual marketing plan, promotional calendar, and budget
• Align HVAC, plumbing, and electrical campaigns with seasonality, revenue goals, and technician capacity
• Track qualified leads, cost per lead, booked calls, booking rates, customer acquisition cost, and marketing-generated revenue
• Prepare a weekly marketing scorecard and monthly performance report
• Manage local marketing, community partnerships, reviews, referrals, memberships, and repeat-business programs
• Coordinate marketing volume with call-center and technician capacity
• Communicate current campaigns and offers to customer service, technicians, and sales
How success is measured
• Qualified Leads
• Cost per Lead
• Booking rate by source
• Marketing-generated booked revenue
• Customer Acquisition Cost
• Marketing ROI
• Membership and repeat-customer growth
• Review volume and rating
• Performance against budget
• Branding milestones
• Timely and Accurate Reporting
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