About this role
Lead marketing for one of Alberta's most trusted home-service brands!
Action Furnace is looking for a Director of Marketing to lead our brand, attract new customers and grow the value of the customers we already serve. This is a Leadership Team role for an experienced marketer who pairs strong brand and creative judgment with a modern, data-driven approach to growth.
We are a well-established Alberta residential HVAC and home-service company serving Calgary, Edmonton and Red Deer, with a trusted brand, more than 30,000+ members and a Leadership Team that runs on EOS.
WHAT YOU WILL LEAD
Brand
• Own Action Furnace's positioning, messaging and creative standards across all markets and service lines, so every customer touchpoint looks and sounds like us.
• Direct campaigns, media planning and creative development, and hold the work to a high standard.
• Grow awareness, trust and branded demand over time, including our brand reputation and community presence.
New customer growth
• Attract valuable new customers through search, local listings, our website, offers and other channels, balancing long-term brand building with near-term demand.
• Measure success by customer quality, acquisition cost, payback and profit.
• Match demand to field and call centre capacity by market and season.
Existing customers
• Treat our customer database as a valuable business asset. Build programs for memberships, repeat service, unsold estimates, reactivation and equipment replacement.
• Partner with our Data Intelligence Team on segmentation, customer lifetime value and predictive insights to decide who to contact, when, with what offer and at what investment.
• Find cross-service opportunities that deepen customer relationships and grow long-term value.
Planning and measurement
• Turn company growth targets into annual and quarterly marketing plans, forecasts and budget decisions by market and service line.
• Own the marketing scorecard and report results clearly to the Leadership Team.
• Build a culture of testing and learning. Run experiments, review results and move spend to what works.
People and partners
• Lead, coach and develop a Marketing Coordinator with clear priorities, accountability and deadlines.
• Select, brief, challenge and, when needed, replace agencies and vendors, while keeping ownership of strategy and results inside Action Furnace.
• Work closely with Sales, Operations, Finance and the Call Centre to align growth plans with customer experience and capacity, bringing issues forward through our EOS meeting rhythm.
WHAT YOU BRING
• Meaningful senior marketing leadership experience.
• A proven record of owning a significant marketing budget, a team and commercial results.
• Strong brand, creative, campaign, media and agency management skills.
• Experience with digital and direct-response marketing, CRM, attribution and marketing automation.
• The ability to interpret customer data and turn it into sound business decisions.
• Hands-on use of AI and new marketing tools, and a clear habit of learning.
• A degree in marketing, business or a related field, or equivalent experience.
COMPENSATION AND BENEFITS
• Base salary of $130,000+, depending on experience.
• Health and dental coverage, health spending account, RRSP matching, employee assistance program and life insurance.
WHY THIS ROLE STANDS OUT
• A real seat at the table. You join the Leadership Team and own the marketing plan, budget, agencies and results.
• A clear framework to lead from. Our Marketing Leadership Playbook sets out decision rights and priorities, and you will have the room to improve it.
• A data team behind you. Our Data Intelligence Team handles the analysis and modelling. You ask the right questions and make the calls.
• A customer base worth growing. 30,000+ members and years of service history create real opportunity in retention and repeat business.
HOW TO APPLY Please submit your résumé and a cover letter telling us about a marketing initiative you led and the results it delivered. We thank all applicants for their interest; only those selected for an interview will be contacted.
$130,000+