About this role
The Digital Manager, Communications & Marketing, will report to the Digital Director, Communications and Marketing, and will work closely with assigned Deputy Commerce Directors and their units.
The Digital Manager will be responsible for the following:
Execute social media, online and phila.gov content strategy for assigned unitsSpearhead graphic design strategies and the creation of documents for assigned unitsExpand outreach, events, and information accessibility for the business community
Essential Functions
Execute social media, online and phila.gov content strategy for assigned units
Collaborate with the communications team on a social media calendar that keeps all Commerce accounts active consistently while optimizing audience growth, reach, and engagement.Compose educational content for businesses while highlighting assigned units’ programs and citywide resources on phila.gov blog webpage and social media platforms.Monitor partner accounts and share relevant content to amplify resources for businesses.Collaborate with the communications team on creative strategies and campaigns to showcase the stories of diverse businesses and community-serving nonprofits through Commerce’s blog, social media channels and presentations, and other available channels.Update the Commerce public events calendar with business webinars and events as shared by partner organizations and Commerce staff within designated units.Maintain Commerce Flickr account with quality photos of Philadelphia businesses, commercial corridors and events as captured by Commerce staff and contracted photographers.Attend events to capture content such as reels and photos, as needed.Respond to business-related questions by businesses and residents on social media platforms.Track phila.gov assigned units webpages for recurring updates needed.Manage social media campaigns in partnership with the communications team.Plan with the communications team on multilingual, accessible, and plain language content strategy.Communicate timely information for the public and highlight new Commerce announcements.Prepare monthly performance reports for digital communications with communications teamSpearhead graphic design and the creation of documents for assigned units
Support the collaborative development of documents and annual reports, including the creation of outlines, writing, editing, and proofreading in alignment with specific goals of assigned unitsMaintain assigned units’ presentations and pitch decks.Develop unit-based work plans to support relevant projects and events meeting the needs of businessesCreate well-designed guides, brochures, flyers and infographics for businesses, as needed.Create online and printed visuals that are easy to understand for businesses and residents.Coordinate with Digital Director to ensure daily content, design and outreach strategy align with Commerce messaging and priorities to help businesses and residents thrive in PhiladelphiaCoordinate collaboratively with communications teamExpand outreach, events and information accessibility for the business community
Collaborate with the communications team on the development of events (example: Small Business Summit and Expo) in support of Philadelphia’s businesses across the city.Collaborate with the communications team, departmental staff on outreach to businesses and entrepreneurs to generate digital awareness of the department’s resources for businesses.Elevate clear, plain-language, inclusive and accessible strategies for businesses and residents.Coordinate digital communications and marketing efforts with partner organizations that work closely with assigned units and priority public audiences.Coordinate email marketing and newsletters through content creation representing assigned unitsWork with departmental staff to increase input/feedback/evaluation mechanisms for all outreach strategies, campaigns, and initiatives through a coordinated communication system.Manage constituency engagement through communications surveys and other feedback channels based on the programs and services of assigned unitsMaintain Commerce internal communications calendar up to date for strategic coordination. Other duties as assigned by and in collaboration with the Communications Senior Director, Digital Director or Deputy Director of Policy and Strategic Initiatives.
Competencies, Knowledge, Skills and Abilities
Ability to develop digital and print communications and marketing materialsExperience with developing design concepts and ensure brand consistency across channelsFamiliarity with using online meeting platforms including Eventbrite, Zoom, Microsoft Teams for public facing eventsAbility to work in a fast-paced environment and meet tight deadlinesAvailable to work night and weekends as neededExcellent self-direction, independent thinker, and drive responsibilities through to completionExcellent written and verbal communication skillsMicrosoft Office, Adobe Creative Suite and other software proficienciesAbility to establish and foster relationships with cross sector partners and to work as part of a collaborative team
Education and Experience
Bachelor’s degree preferred, Communications and Marketing, Graphic Design, Public Relations or a related field.3-5 years in the field of graphic arts and design with significant time spent developing branded marketing materials and content TO APPLY: Interested candidates must submit a cover letter, resume, and references.
Salary Range: $60,000 - $70, 000
Discover the Perks of Being a City of Philadelphia Employee:
Transportation: City employees get unlimited FREE public transportation all year long through SEPTA’s Key Advantage program. Employees can ride on SEPTA buses, subways, trolleys, and regional rail for their daily commute and more.Parental Benefits: The City offers its employees 8 weeks of paid parental leave.We offer Comprehensive health coverage for employees and their eligible dependents.Our wellness program offers eligibility into the discounted medical planEmployees receive paid vacation, sick leave, and holidaysGenerous retirement savings options are availablePay off your student loans faster - As a qualifying employer, City of Philadelphia employees are eligible to participate in the Public Service Loan Forgiveness program. Join the ranks of hundreds of employees who have already benefited from this program and achieved student loan forgiveness.Unlock Tuition Discounts and Scholarships - The City of Philadelphia has forged partnerships with over a dozen esteemed colleges and universities in the area, ensuring that our employees have access to a wide range of tuition discounts and scholarships. Experience savings of 10% to 40% on your educational expenses, extending not only to City employees but in some cases, spouse and dependents too!Join the City of Philadelphia team today and seize these incredible benefits designed to enhance your financial well-being and personal growth!
*The successful candidate must be a city of Philadelphia resident within six months of hire
Effective May 22, 2023, vaccinations are no longer required for new employees that work in non-medical, non-emergency or patient facing positions with the City of Philadelphia. As a result, only employees in positions providing services that are patient-facing medical care (ex: Nurses, doctors, emergency medical personnel), must be fully vaccinated.
The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at 215-686-4670 or send an email to [email protected].
For more information, go to: Human Relations Website: http://www.phila.gov/humanrelations/Pages/default.aspx