About this role
The eCommerce Acquisition Manager is responsible for managing all aspects of eCommerce traffic generation and shopper site entry, including email, search engine marketing, on site promotions, affiliates, and search engine optimization. This role works closely with the Director of eCommerce as well as the Director of Marketing to provide marketing direction, optimization, and reporting. This role also is involved in the strategy of selecting and managing outside vendors.
Drive the strategic development of digital/online marketing programs to drive higher brand awareness through increased traffic and customer engagement. Manage all forms of paid and organic digital media to generate long lasting brand awareness through SEO/SEM/PPC, mobile marketing, display, YouTube advertising, and more. Select and manage multiple agencies and 3rd party resources to accelerate the Company’s digital expansion. Work closely with Marketing and Creative teams to establish operational processes needed to support email programs Establish digital marketing KPI and performance reporting for all marketing programs and opportunities Manage all aspects of a digital marketing budget continuing to increase program effectiveness and the ROI of alternative investments Stay up-to-date and maintain high level of expertise in digital technologies and marketing trends Collaborate with both internal and external resources to develop brand strategies that meet company goals
Education – College degree required
Work Experience – Prior eCommerceexperience is required. 5+ years of experience in digital marketing at an online retailer or agency in a leadership role is required. Prior experience within an omnichannel retail environment is a plus.
Technical Knowledge: Working experience with Google Analytics, Optimizely, and an Email Service Provider.
All your information will be kept confidential according to EEO guidelines.