About this role
Content Planning & Production
Plan and manage the daily content calendar across three content engines of brand content, user-generated content, and community engagement. They include a mix of short reels, community posts, and user-shared stories
Produce same-day or next-day content reacting to trending cultural moments and viral posts, keeping Carousell part of the conversation and positioned as an engaging, forward-thinking marketplace
Write scripts and plan copy for turning new features into exciting news and clear benefits for users, helping people get the most out of Carousell, and featuring real community stories
Shoot and edit reels/short-form video, and design graphics, well-versed in AI tools to produce content at scale. Publish content and manage the posting schedule across channels
UGC Management
Source and verify genuine positive user experiences
Partner with content creators and run creative ways to encourage users to share their own experiences. Manage usage rights and incentives
Community & Social Sentiment Management, Routing (Core Responsibility - Item C)
Actively monitor community and social discussions, comments, and mentions across FB/IG/Xiaohongshu/Reddit/Threads/LIHKG
Identify and respond to general user questions or misunderstandings, guiding users to the right support channels or directing users to the right resources. Route issues that need follow-up to the right internal teams
Build and maintain automated triage workflows to route incoming comments/mentions based on priority and urgency
Performance Tracking & Reporting
Track social media and community sentiment, content performance
Compile regular weekly/monthly reports to inform campaign steering
1-3 years of experience in social media management, content creation, or community management; agency or brand-side experience a plus
Proficient across multiple content formats including short-form video, graphic design, and copywriting, with the ability to create, shoot and edit using a smartphone and accessible tools (e.g., CapCut, Canva); proficient in using AI-assisted tools to maintain a high-output, fast-turnaround content schedule
Comfortable appearing on camera as part of content production
Strong interest in content creation, with an outgoing and proactive disposition; willing to approach users for feature opportunities and unfazed by declined requests. Familiar with KOL/KOC or UGC recruitment.
Fluent in Cantonese and Traditional Chinese writing, with the ability to independently produce post copy and community responses; good English writing skills an advantage
Familiar with Hong Kong's social media landscape, including community norms on platforms such as Reddit, LIHKG, and Threads
Working knowledge of social listening and sentiment analysis; able to handle sensitive or negative user feedback with patience and care; experience in brand trust/crisis communication a plus
Strong project management and time management skills, with the ability to independently manage a high-output content calendar
Understanding of e-commerce / secondhand marketplace ecosystems a plus
Available to commit to 4~5 days of work per week for 6 months
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