About this role
Develop, maintain and implement strategies to drive show attendance via strategic partnerships & digital techniques including, social media, email marketing, and blogging outreachCreate & manage all marketing communications including blasts, ads, posts & newslettersDesign engaging social content taking advantage of each major tool (Facebook, Twitter, Pinterest, etc.Create Press & blogging strategy to increase exposure for showsMaintain affiliate marketing relationships with major platformsEstablish performance benchmarks and consistently test new strategiesManage a teamDevelop a PR Strategy targeted towards print and new media (PR strategy creation, pitching, press releases, relationships with influential bloggers and magazine editorsManage online PR (using social tools like Facebook,Twitter, Tumblr, Pinterest, our blog, etc.)Attend industry events to build great relationshipsManage customer support /order processing team Forecast demand manage marketing budget Evaluate and improve responsiveness of the customer support team MBA marketing
Good communication skills
Interest /experience in online marketing.
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