About this role
You
You are experienced with online acquisition channels and perfectly comfortable with web and mobile products. You like to track the impact of your work and determine the best way to maximize your return. You love data analysis, you rely on it and you eat it for breakfast.
Data is nice, but it is not the only thing that matters. You also love to build brands. You don’t buy short-term marketing techniques, you prefer to create thorough strategies to convince people and earn their trust. You believe in the force of a product.
If this sounds like you, we have great projects for you.
Role
Your primary role will be to find new customers, because a few thousand are just not enough. You will choose your weapons depending on their efficiency only, to acquire, convince and retain our customers. You’ll be tasked with growing Captain Train’s brand awareness in the most efficient and engaging way.
We’re looking for a skilled and experienced leader to take our product marketing operations to the next level.
Concretely, it means you will be in charge of:
Defining and implementing our SEO strategy;Setting up from the ground up all paid acquisition campaigns (Search, Facebook, Display, Remarketing…);Managing & optimizing all existing acquisitions channels (affiliate program);Identifying new partners and innovative initiatives.
Native speaker in French and fluent in English; 5-8 years experience in general marketing and acquisition;Strong knowledge of online marketing channels: SEO, SEM, SMO, ASO or whatever acronym you can think of;Experience in running an affiliate & partnerships program;Data-literate & LTV/Metrics-driven.Pluses
Experience in communication and/or media;Technically savvy;Knowledge of other languages like German, Italian and/or Spanish;Good understanding of the travel/rail industry. We don’t really concentrate on résumés, just put a LinkedIn link in your email. Focus on describing your projects, your experiences and what you would like to bring to the team. Any written works or Twitter usernames are really useful to us.