About this role
Develop the strategic approach preparing integrated marketing plans and partner with cross-functional teams to build optimal channel marketing mix and supporting campaigns, including advertising, social creative, partnerships, CRM, digital marketing, and promotions.Work with measurement tools like (AppsFlyer, MoEngage, Amplitude) and partner with data science teams to continually improve upon analytical success metrics related to channel performance.Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times.Align execution with Operations, Product and Revenue teams. Able to be hands-on with Google/Facebook Ads ManagerAble to be hands-on in creating retention campaigns to increase engagement among our users4-6 years of experience, Bahasa proficiency and advanced EnglishExperience working with a fast-paced, high growth startupExperience with merchant acquisition programs