About this role
Responsible for the development and implementation of mobile marketing initiatives, including messaging and increase adoption. Collaborate across both Marketing and IT to drive results and enhance the guest experience.
Develop and execute marketing campaigns to promote mobile appCreate and manage push notifications and in-app messaging campaigns to improve user engagement and retentionConduct A/B testing to improve performance and coordinate content creationOptimize app store listings to improve visibility and downloadsMonitor key performance metrics and prepare summarizations of findingsCollaborate with development teams to support product launches and updatesConduct market research and competitor analysis to identify trends and opportunitiesStay up to date with mobile marketing trends, best practices and emerging technologies Bachelor’s degree in Marketing, Business, or related field preferred; significant recent and relevant work experience may be substituted.Experience with relational databases, particularly reading and writing SQL Strong written and verbal communication skillsMust be detail-oriented/highly organized, and strong analytical skills.High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.Must be able to obtain/maintain any necessary licenses and/or certifications. All your information will be kept confidential according to EEO guidelines.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.