About this role
Responsibilities:
· Store Listings/Optimization
o Own the Amazon store experience for Bowers & Wilkins across US, Canada and our international markets
o Continually optimize the existing brand store, product pages and A+ content to drive traffic and sales for existing and new products
o Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards
· Promotion
o Apply PPC best practices for Amazon Sponsored Product ads
o Set up new product promotions for every new product release
o Execute vine and influencer marketing in partnership with PR team
o Assist sales manager with development of product promotion plan
o Develop Amazon marketing strategy in partnership with marketing and sales leadership
o Partner with digital and brand marketing to develop and execute AMS and AMG advertising strategy
· Account Management
o Regularly refresh content for existing products
o Maintain relationships with Amazon buyers
o Work closely with internal departments - Sales, Operations, Brand Marketing, as well as Customer Service for feedback and input.
o Create, track, and reconcile shipments to Amazon Fulfillment Centers
· Analytics
o Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with a regular frequency in order to allocate spend to best performers
o Analyze digital sales performance metrics, modifying plans as needed to deliver against targets
o Report ROI analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis and new SKU checks on a weekly basis.
Requirements:
· 3+ years managing & selling products on Amazon Vendor Central & Seller Central
· Working understanding of both AMS and AMG
· Strong communication skills, both oral and written
· Experience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends, etc.
· Strong analytical and quantitative skills; able to make data-based decisions
· Hands-on and very entrepreneurial mindset who’s comfortable in high-paced startup environments and can manage a lean team to drive results.
· Appreciation and understanding of consumer psychology and its impact on new product adoption.
· Bachelor’s degree
Bowers & Wilkins Benefits:
• Beautiful office in sunny Redwood city, steps away from the Caltrain station • Stock • Health Insurance • Dental Insurance • 401(k) Plan • Discounted premium products from B&W • Amazing and supportive team environment
All your information will be kept confidential according to EEO guidelines.