About this role
Drive Adoption for Global AI Workflow Platforms
Join Bosch Vietnam’s Global Product & Service organization to help shape the future of intelligent workflow platforms used by nearly 500,000 users worldwide. Built on modern Low-Code / No-Code technologies and evolving with AI and GenAI capabilities, our platform powers mission-critical enterprise processes at global scale.
We are looking for a Senior IT Product Marketing Specialist who combines strong product storytelling, adoption strategy, stakeholder engagement, and execution excellence to drive platform awareness, trust, and user adoption globally. This role goes beyond communication — you will help influence product adoption, enable transformation, and build long-term engagement across global stakeholders and internal customers.
What You Will Do
Product Marketing & Communication
Own product messaging, positioning, and internal branding for global workflow platformsTranslate complex AI, automation, and workflow concepts into clear business value and user-focused communicationDevelop executive presentations, newsletters, launch materials, playbooks, demos, and enablement contentCreate persona-based communication for Executives, IT teams, Process Owners, Citizen Developers, and End UsersAdoption & Change Enablement
Drive product adoption, engagement, and migration initiatives across global stakeholdersSupport onboarding, training, UAT enablement, and user adoption programsGather feedback and continuously improve communication effectiveness and adoption strategiesSupport Citizen Development enablement with clear governance and operational communicationStakeholder & Community Engagement:
Engage with global stakeholders, leadership teams, and internal customers across regionsSupport webinars, workshops, product showcases, and transformation initiativesBuild and grow user communities, champion networks, and engagement programsEnsure consistent, professional, and proactive communication across channelsPerformance & Optimization
Define and monitor adoption, engagement, and satisfaction KPIsUse data and insights to improve communication strategies and campaign effectivenessContribute to AI product positioning with practical, credible, and user-centric messaging Must-Have
7+ years of experience in Product Marketing, Platform Adoption, Enterprise Communication, or Change EnablementStrong storytelling, presentation, and executive communication capabilityExperience driving adoption programs, transformation initiatives, or enterprise platform rolloutsAbility to simplify complex technical concepts into clear and actionable messagingStrong stakeholder management and collaboration skills in global environmentsHigh ownership, execution discipline, and proactive mindsetFluent English communication skillsNice-to-Have
Experience with workflow, automation, SaaS, or enterprise platformsExposure to Low-Code / No-Code platforms or Citizen Development governanceExperience with AI/GenAI-related products or transformation initiativesKnowledge of analytics, reporting, or data-driven marketing approachesExperience in change management, internal community building, or engagement programsSelection Process
Shortlisted candidates will be invited to prepare a short presentation on a sample Product Marketing & Adoption Plan as part of the interview process. Why Join Us?
Drive adoption for global enterprise platforms used by hundreds of thousands of users worldwideBe part of a large-scale AI product transformation journeyCollaborate with global Product, Engineering, and Business stakeholdersInfluence user engagement, product reputation, and transformation success at enterprise scaleOpportunity to shape long-term product communication and adoption strategyCompetitive compensation and 13th-month bonusPremium healthcare and accident insuranceFlexible and international working environment