About this role
We currently have an exciting opportunity for a Marketing Specialist for our BCD Sports division based in our Chicago Headquarters office. The Marketing Specialist is responsible for executing marketing and communications strategies and deliverables within BCD Meetings & Events BCD Sports division. Reporting to the Director, Global Marketing Services, and the role will also have certain business development responsibility including lead generation, sale presentations, etc.
Job Specific Essential Duties and Responsibilities:
Work with Director, Global Marketing Services and BCD Sports leadership to define marketing strategy and objectives for BCD SportsCreate and execute tactical plan to support marketing strategy and objectives for BCD SportsManage timelines and work flow on marketing projects, and provide monthly reporting of marketing objectives met and projects completedResponsible for BCD Sports brand management worldwideContent development for print, digital and internal communicationsManage creation of all print and digital marketing collateralManage creative services requests (in-house development and/or out-source contractors)Develop and distribute creative campaigns to showcase key products and services to generate leadsManage industry event participations (primarily U.S. with global oversight)Manage and execute all advertising initiatives including analysis of spend/ROIBuild and distribute campaigns related to BCD Sports offeringsIncrease brand awareness in BCD Sports target verticalsAssist with business development opportunities such as presentation development, in-person sales presentations, etc.Work independently in the absence of supervisionWork in a fast-paced, deadline-driven and highly collaborative environment (while having FUN!)Assumes and performs other duties and responsibilities not specifically outlined herein, as requested
Transferable Skills:
Knowledge of meetings & events industry preferredKnowledge of sports travel and entertainment industry preferredKnowledge of creative and print production processAbility to develop creative concepts and execute small-scale graphic design needsExperience with marketing automation tools and email campaign developmentKnowledge of marketing strategy and communications tacticsAbility to work independently, developing action plans and implementing initiatives Ability to embrace diversity-working effectively with people who have backgrounds, skills, and attitudes different from their own.Capability of maintaining a favorable company image when interfacing with outside sources.Capability of identifying customer needs-listening to information, asking probing questions, applying knowledge, associating solutions.Excellent oral and written communications skills, including public speaking and presentationsProfessional manner and appearanceQualifications:
1-3 years overall industry experience (preferred)3-5 years marketing communications experienceMarketing, Public Relations, Journalism degreeExcellent writing skills (print and digital)Moderate graphic design skillsProficient in Microsoft OfficeProficient in Adobe InDesign Suite All your information will be kept confidential according to EEO guidelines.