About this role
Position Summary:
As the Creative Director you are responsible for the strategy, development and execution of all creative for brand communications internally and externally. You possess a deep understanding of branding, marketing, copywriting, and content strategy with core strengths in design and communications. The Director will use consumer and brand information to develop strategies to grow sales profitably. You will work with multiple corporate functions and field personnel to ensure that programs, tactics and communications are executed in a timely and efficient manner.
Responsibilities:
Establish creative direction for brand including the development and execution of brand visual language in all communications.
Collaborates with brand team to evolve and manage overall communication strategy (visual and brand voice).
Provides creative direction and leadership for all projects with internal design team and external agencies while ensuring projects are delivered accurately and on time.
Lead creative development and execution of Marketing tactical plans - channels include in-store, email, social media, website, digital, local store marketing, promotions, packaging, and others to be defined.
Plan and manages processes and practices to ensure that programs are aligned with brand business goals and objectives.
Executes tactical plans to meet targets for budgets, project schedules and deadlines.
Leads team to determine cost-savings opportunities and implements appropriate changes.
Lead and manages in-café merchandising execution and own merchandising guidelines.
Lead brand communications between Support Center, Cafes and Franchisees.
Work with Director of Brand Engagement and Category Management team to execute and support Marketing calendar.Manage website design.Lead, inspire and develop team (2 Graphic Designers, Creative Services Manager) reporting to the position.Provide quality control over concepts and projects.
Requirements:
Strong creative competency, experience and sensibilityStrong project management skills and the ability to multi-taskStrategic agilityInitiative and results orientationStrong attention to detailAbility to supervise and train employeesPassion, integrity and energy
Qualifications:
Excellent verbal, written, interpersonal & presentation skillsMinimum 7 years marketing leadership with creative and branding focus
Experience with managing and leading direct reports and cross functional team members
Bachelor’s Degree
Computer skills: Excel, MS Word, Outlook, PowerPoint
Working at ABP:
5 day work weeks
7 week structured training program
Career growth opportunities
Competitive salary, weekly pay
Quarterly bonuses
Benefits:
Medical insurance/Dental insurance/Vision insurance
Pet insurance Employee Referral Programs
Vacation Time
401K Workplace banking and much, much more!