About this role
The Marketing Specialist will work closely with the Director of Brand Development to design, develop and execute retail and consumer marketing campaigns for multiple brands. The ideal candidate would have a mix of strong marketing and design abilities.
Job Duties:
Ensure brand communications are consistent with brand positioning
Develop and manage monthly marketing calendars
Create and execute a social media strategy that contributes to the goals for each brand
Design and develop content for monthly newsletters
Design and schedule marketing emails
Design and manage the development of quarterly e-books
Design website banners, print collateral and advertisements as needed.
Evaluate email and social media performance and identify new trends and technology
Manage and promote online workshops and events
Upload images to consumer websites
Prepare marketing content for key accounts as needed
Experience with Wordpress and basic HTML preferred
Maintain any other technological proficiencies that may be required
Practice honesty and integrity
Assist in keeping facility and work area clean, neat, safe and operating efficiently
Follow all established policy and safety guidelines in a drug free workplace
Present a neat and professional image
Assist in keeping facility and inventory secure
Follow company policies and procedures
Job Requirements:
Must have a strong working knowledge of Adobe Creative Suite
Must be highly organized and able to work efficiently on multiple projects to meet deadlines
Must be able to quickly and effectively communicate through verbal and written channels
Any cross training in photography, video production or Web design is viewed as a plus, but not required
Must work full-time from the Orem office (no remote work available)
Pass a company administered drug test if requested
Demonstrate ethical standards and integrity
Education:
Bachelor’s degree in Graphic Design, Marketing or related field
Experience:
Internship preferred
2-5 years in similar position
Physical Requirements:
Must be able to use hands on keyboard, sit for long periods of time, lift, reach, and climb stairs
Stand/walk for duration of work hours
Lift/carry/maneuver up to 20 pounds
Compensation: $35,000-$45,000, Benefits include health insurance, dental insurance, IRA Program, Cafeteria plan, paid holidays, PTO
Here's what the talented members of our creative team say about our culture:
Product development at American Crafts is fast-paced and exciting— I love getting to see my designs turned into real-world products on a regular basis. And it feels great to make fun, happy products that customers love. Richard Murdock
I can honestly say that I love my job. It’s amazing! I like that I get to work in a friendly atmosphere with lots of nice people. The best part is that I spend almost my entire day designing – and I don’t know that you always get that in a job. For a designer, it’s pretty awesome. Caytlyn Chilelli
American Crafts designers aren’t creating products for some stodgy old scrapbook. We incorporate the latest in design, fashion and home decor into our work. We illustrate, we design patterns, we do a lot of creative problem solving. It’s a really fun environment where you get to work with other creative and talented people. Amber Rogers
I like that the design team is made up of a lot of people from various educational and professional backgrounds. Having lots of perspectives makes for stronger work. And everyone here is so friendly. Ayumi Trubshenk