About this role
We're looking for an innovative and strategic Director of Marketing to lead our marketing initiatives and drive organizational growth in Cairo, Egypt. In this pivotal leadership role, you will develop and execute comprehensive marketing strategies that enhance our brand presence, engage our target audience, and deliver measurable business results. The ideal candidate will combine visionary thinking with analytical rigor, fostering a collaborative culture while maintaining a customer-focused approach that aligns with our organizational objectives.
Develop, implement, and oversee comprehensive marketing strategies and annual plans that align with organizational goals and drive revenue growthLead, mentor, and motivate the marketing team to ensure smooth departmental functioning, professional development, and promotion of teamwork and innovationManage the marketing budget, identify cost-effective resource allocation, and ensure adherence to financial targets while maximizing return on investmentPlan, direct, and coordinate all marketing campaigns across digital and traditional channels, including advertising, social media, email marketing, and promotional activitiesEstablish and maintain strong relationships with key stakeholders, clients, media partners, and external agencies to support marketing objectivesOversee the creation, editing, and distribution of marketing content, including press releases, brochures, newsletters, newsletters, website content, and promotional materialsAnalyze market trends, competitive landscape, and customer insights to inform strategic decision-making and identify growth opportunitiesMeasure and evaluate marketing performance against established goals, utilizing analytics and data-driven insights to implement corrective actions and optimize campaignsCoordinate with cross-functional departments to ensure seamless integration of marketing initiatives and maximum organizational productivityManage media relations, coordinate press events, and maintain positive public relations by extending personalized services to VIPs, media representatives, and community stakeholdersPrepare and present regular performance reports, marketing metrics, and strategic recommendations to senior managementEnsure brand consistency and positive organizational representation across all marketing channels and communicationsHandle additional responsibilities and special projects as delegated by senior management Required Skills & Competencies:
Strategic marketing planning and executionTeam leadership, motivation, and talent developmentBudget management and financial analysisDigital marketing expertiseMarketing analytics and data interpretationContent creation, editing, and copywritingCampaign development and project managementStakeholder and relationship managementPublic relations and media relationsMarket research and competitive analysisProficiency with marketing automation tools and CRM platformsStrong organizational and time management skillsExcellent written and verbal communication abilitiesAnalytical and problem-solving capabilitiesCustomer-focused mindset with business acumenRequired Experience:
Minimum 7-10 years of progressive marketing experience, with at least 3-5 years in a marketing leadership or director-level roleProven track record of developing and executing successful marketing strategies that drive measurable business resultsExperience managing marketing budgets and optimizing resource allocationDemonstrated success in team leadership, recruitment, and talent developmentExperience in brand management, positioning, and developmentProficiency in managing integrated marketing campaigns across multiple channelsExperience with marketing analytics, performance measurement, and ROI attributionPreferred Experience:
Experience in the Cairo, Egypt market or Middle Eastern regionBackground in specific industry sectors (hospitality, retail, technology, or services)Experience with crisis communication and reputation managementKnowledge of local market dynamics and consumer behavior in EgyptRequired Education:
Bachelor's degree in Marketing, Communications, Business Administration, or related fieldProfessional certifications in marketing, digital marketing, or business management are advantageousDomain Expertise:
Marketing strategy and strategic planningBrand development and managementDigital marketing and e-commerceMarketing technology and automation platformsData analytics and business intelligence Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.